Data Analysis | Page 10

Online Presence

‘Digital Unicorn’ Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.

By Jason Parks

Tech

The ‘Internet of Things’ Is Steering the On-Demand Economy. Want to Be a Part of It?

Here are three ways that, as an entrepreneur, you can jump into the hot, hot IoT.

By Tx Zhuo

Tech

The Democratization of Business Intelligence

Business intelligence technology puts small companies on an even playing field with larger ones when it comes to data.

By Dave Hochman

Building a Business

6 Illusions Execs Have About Big Data

Big data has become a buzzword so prevalent that it's practically meaningless.

By Jenn Steele

Tech

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.

By Constance Aguilar

Building a Business

What My Nocturnal Toddler Can Teach Us About the ‘Internet of Things’

His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).

By Adi Azaria

Business Operations & Logistics

4 Ways Data Is Driving Conscious Capitalism

Using collected information for the greater good is a win-win.

By Brian Brinkmann

Online Presence

The Big Change That Could Be Coming to Snapchat

A new acquisition could mean more of a focus on ads.

By Nina Zipkin

Building a Business

The 4 Biggest Business-Intelligence Challenges Facing Entrepreneurs

BI is all about turning data into insightful and actionable information.

By Pratik Dholakiya

Building a Business

3 Ways to Use Data to Set and Track Your Organizational Goals

Data, used appropriately, can be the best tool in a company's toolbox.

By Andre Lavoie

Building a Business

Growth Hacking Simplified in 4 Steps

There is a method to creating explosive momentum capable of taking your business off the ground quickly.

By Jonathan Long

Building a Business

4 Things Data is Not and Where to Focus Instead

Data is a raw material, not the finished product.

By Ajay Paghdal

Business Operations & Logistics

Why Data Is Gold for Retailers Looking to Grow

From choosing a location to understanding your customer base, market insights from data analysis are key to your success.

By Jim Robeson

Building a Business

7 Tasks Online Marketers Wish Weren’t Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.

Building a Business

Why Every Growing Business Should Have a CDO

By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.

By Deren Baker

Business Operations & Logistics

The Big Deal About Big Data for Small Business

Follow these strategies to harness the power of big data for your business.

By Carol Roth

Building a Business

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.

By Jim Joseph

Building a Business

How Tech Is Becoming an Integral Player in Energy Solutions

Analytics are shaping decisions about where and how energy producers tap natural resources and how we can build our greener future.

By David Koji

Building a Business

4 Ways to Find Out How People Found Your Site on Google

Knowing consumer search habits is a must for online marketers.

By Joe Shervell

Building a Business

3 Steps to Profit With Shared Data Experiences

As IoT connectivity expands, businesses can reap the benefits by harnessing deep integration of shared data.

By Q Manning

Building a Business

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.

By Suresh Vittal