Business News
Google Says It Would Cost Too Much to Gather Wage Gap Data
Mountain View's lawyers called the Labor Department's requests 'unconstitutional.'
Data Analysis | Page 10
Marketing
3 Marketing Lessons I Learned From Chasing Fugitives
The CBS show 'Hunted' is, at its core, all about getting into the minds (and computers and phones) of strangers -- sound familiar?
Business Operations & Logistics
5 Misconceptions Small-Business Owners Have About Big Data
From increasing customer loyalty to improving inventory management to strengthening B2B relationships, let data help your business.
Marketing
AI Bots Are Encouraging Brand Marketers to Use AI
Bots are available now to bring the power of AI to your brand.
Business Operations & Logistics
Stand Toe to Toe With Legacy Giants by Investing in a Data Strategy
For companies looking to box with the heavyweights, a good data strategy is essential.
Business Operations & Logistics
The Hidden Advantages Data-Driven Sales Teams Have
After crunching your own numbers, you're guaranteed to uncover new and unique ways to grow your business.
By Danny Wong
Business Operations & Logistics
The Secret to Outpacing Your Rival? Competitive Insights.
Entrepreneurs live to innovate and to stay a step ahead. Here's how to use data to keep competitors in your rearview mirror and make it happen.
By Jim Fowler
Building a Business
Why Fintech Has Failed to Supplant Big Banks – So Far
In round one, it all came down to cost of capital, but soon a second wave of fintech firms will properly exploit their technological advantage.
By Toby Russell
Building a Business
Death to Automation: Bring Back the Humans
In sales and marketing, the human element is crucial.
By Jen Spencer
Building a Business
Does Open Data Really Empower Consumers?
Open data is helping with projects as diverse as city parking, energy use and medical treatments. Can it help your business?
Business Operations & Logistics
Beat the Marketing Competition With Data Analysis
Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
By Deren Baker
Building a Business
3 Ways To Get User Data Without Ruining the User Experience
Tips for getting user data without ruining the experience for users
By AJ Agrawal
Business Operations & Logistics
The Impact Big Data Is Having How We Learn
Technology will continue to influence the way we learn as it increasingly facilitates collaborative learning.
Online Presence
‘Digital Unicorn’ Is the Next Big Marketing Hire You Want to Make
If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
By Jason Parks
Tech
The ‘Internet of Things’ Is Steering the On-Demand Economy. Want to Be a Part of It?
Here are three ways that, as an entrepreneur, you can jump into the hot, hot IoT.
By Tx Zhuo
Tech
The Democratization of Business Intelligence
Business intelligence technology puts small companies on an even playing field with larger ones when it comes to data.
By Dave Hochman
Building a Business
6 Illusions Execs Have About Big Data
Big data has become a buzzword so prevalent that it's practically meaningless.
By Jenn Steele
Tech
3 Steps to Building a Predictive Analytics System
Build a predictive analytics system when you start your business, not after you start scaling it.
Building a Business
What My Nocturnal Toddler Can Teach Us About the ‘Internet of Things’
His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).
By Adi Azaria
Business Operations & Logistics
4 Ways Data Is Driving Conscious Capitalism
Using collected information for the greater good is a win-win.
Online Presence
The Big Change That Could Be Coming to Snapchat
A new acquisition could mean more of a focus on ads.
By Nina Zipkin
Building a Business
The 4 Biggest Business-Intelligence Challenges Facing Entrepreneurs
BI is all about turning data into insightful and actionable information.
Building a Business
3 Ways to Use Data to Set and Track Your Organizational Goals
Data, used appropriately, can be the best tool in a company's toolbox.
By Andre Lavoie
Building a Business
Growth Hacking Simplified in 4 Steps
There is a method to creating explosive momentum capable of taking your business off the ground quickly.
Building a Business
4 Things Data is Not and Where to Focus Instead
Data is a raw material, not the finished product.
By Ajay Paghdal
Business Operations & Logistics
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
By Jim Robeson
Building a Business
7 Tasks Online Marketers Wish Weren’t Such a Pain in the Ass
Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.