Business Operations & Logistics
Behavioral Data Is About to Take a Back Seat to Declared Data
Marketers need to know the difference. Do you?
Data Analysis | Page 9
Business Operations & Logistics
Location Data Isn’t Just for Advertising. Here Are 5 Ways to Use It to Grow Your Business.
By Jeff White
Business Operations & Logistics
Harvard’s New Data Science Program Signals a Big Shift for Businesses
Data science informs entrepreneurs in a way that listening to their gut just can't.
Building a Business
Is Your Company Better Than the Competition? Here’s How to Find Out.
To become a market leader, your business needs to set bold goalposts far better than the industry average.
Tech
Webinar: Powerful Technology Creates Meaningful Connections
Learn how thriving companies are using tech to create more efficient and streamlined practices that keep people at the center.
Thought Leaders
Think Your Company Needs a Data Scientist? You’re Probably Wrong.
Ask yourself these four questions before jumping on the data science bandwagon.
Business Operations & Logistics
Data Without Context Is Bogging Your Team Down
Most business leaders struggle to convert raw data into actionable insights.
Thought Leaders
Executives of Yesteryear Would Have Scoffed At These 4 Critical Leadership Skills
Today's successful business leader is an emotionally intelligent, collaborative visionary.
Tech
6 Critical Questions to Help Businesses Cut Through the AI Hype
Don't buy an artificial-intelligence 'solution' just because you can. Ask how AI's strengths align with your company goals and supplement other resources.
Thought Leaders
How a Subscription-Box Founder Is Using Data to Survive — and Thrive
With Rockets of Awesome, Rachel Blumenthal has built a data-driven supply chain to make her business faster and smarter.
Building a Business
7 Data Sources You Should Absolutely Be Plugging into Your CRM
Your CRM is your secret weapon, if you're filling it with the right data.
By Angela Ruth
Marketing
18 Marketing Trends to Watch in 2018
Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.
By Deep Patel
Business Operations & Logistics
Why Un-Silo-ing Your Data Will Boost Your Company’s Efficiency and Productivity
You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.
By April Rassa
Building a Business
5 Skills Every Marketer Should Have on Their Resume When Applying to Startups
Wow them with skill sets businesses need to get started.
Business Branding
Put Data Front and Center to Guide Your Rebranding
Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
Business Operations & Logistics
Want to Be More Like Amazon? Start By Making Your Startup More Data-Driven.
Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.
By Deren Baker
Business Operations & Logistics
The 7 Most Common Analysis Mistakes New Marketers Make
Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can't be compared.
Building a Business
How to Transform a Legacy Organization Into a Legendary Company
Startups are the business fixation of our time but a history of achievement is still the the best foundation for future of greatness.
Building a Business
Here’s How WeWork Pinpoints the Perfect Locations for Its Co-Working Spaces in Neighborhoods
When evaluating potential office locations in new markets, the workspace provider doesn't just rely on luck.
Marketing
Survey Finds Marketers Know All the Important Tech Trends But Aren’t Prepared for Any of Them
A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.
Thought Leaders
Stop Glorifying ‘Winging It’ and Make a Plan
Staying focused on whatever is the next thing gets you nowhere without a plan. Preparation and analysis are key for any business leader.
Business News
How Facebook Knew About Snap’s Struggles Months Before the Public
The news underscores just how hard it is for upstarts to challenge Facebook's dominant position.
By Jon Fingas
Tech
What to Do When Your Mother Tells You Your Data Resembles ‘a Rat’s Nest’
Clean it up! Your conversion rates will spike. And Mom will thank you.
By Jim Fowler
Business Operations & Logistics
10 Tools Helping Companies Manage Big Marketing Data
Big data has become central to developing the best marketing strategy.
By Deep Patel
Thought Leaders
5 Ways to Ease New-Client Onboarding
First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.
Tech
Making Machine Learning Accessible: 3 Ways Entrepreneurs Can Apply It Today
Only by learning the basics today and seeing past the hype can entrepreneurs make machine learning their next revenue machine.
Building a Business
Step-by-Step You Can Turn Your Ecommerce Side Hustle Into a Real Company
You'll need the right mix of data, people and planning to quickly scale your startup.
Human Resources
3 Ways to Eliminate Hiring Roadblocks and Improve Workforce Planning
Have you ever considered creating an "education center" within your company?
By Andre Lavoie