Data Analysis | Page 9

Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.

You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.

Wow them with skill sets businesses need to get started.

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.

Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.

Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can't be compared.

Startups are the business fixation of our time but a history of achievement is still the the best foundation for future of greatness.

When evaluating potential office locations in new markets, the workspace provider doesn't just rely on luck.

A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.

Staying focused on whatever is the next thing gets you nowhere without a plan. Preparation and analysis are key for any business leader.

The news underscores just how hard it is for upstarts to challenge Facebook's dominant position.

Clean it up! Your conversion rates will spike. And Mom will thank you.

Big data has become central to developing the best marketing strategy.

First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.

Only by learning the basics today and seeing past the hype can entrepreneurs make machine learning their next revenue machine.

You'll need the right mix of data, people and planning to quickly scale your startup.

Have you ever considered creating an "education center" within your company?

Mountain View's lawyers called the Labor Department's requests 'unconstitutional.'

Unroll.Me is facing a backlash for selling user data to Uber, but people should know better by now about this industry-wide practice.

In three years, automakers could make more money from connected vehicle data than car sales.

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.