Design | Page 7

Entrepreneurs

Evernote’s Silicon Valley Headquarters Offer Company-Wide Collaboration (and Lego-Building Classes)

The open space and cross-departmental gatherings creates an office culture where colleagues are constantly learning from each other.

By Lydia Belanger

Marketing

How Your Company’s Logo Influences Purchase Decisions

By Katie Lundin

Thought Leaders

Inspiring Leadership by Design

Building a Business

Why These 3 Design Changes Can Improve Your Store Sales by 50 Percent or More

By Matt Sweetwood

Human Resources

Rent the Runway’s New Office Space Reminds Employees ‘Everyone Deserves a Cinderella Experience’

The newly renovated Manhattan headquarters is made for work but built like a fashionista fairy tale.

By Hayden Field

Building a Business

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company

Emotional connections keep customers coming back.

By Gregg Schwartz

Thought Leaders

How This Handbag Founder’s Husband (and Mentor) Helps Her Communicate Her Creative Vision

Aimee Kestenberg launched her eponymous handbag line in 2012, with her husband, Sean Elan, as her business partner. Together, they find balance between her creative, visual thinking and his business-minded brain.

By Stephanie Schomer

Building a Business

6 Companies With Amazing Office Layouts to Inspire Your Office Redesign

Wide open spaces, a petting zoo, a napping space? What will it take to make your employees stay forever?

By Anna Johansson

Building a Business

The Surprising Reason Why an Open Office Space May Not Be Great for Your Company

Companies tear down their walls to encourage collaboration, but this professor's research says doing so doesn't always achieve this outcome.

By Lydia Belanger

Entrepreneurs

‘Put Them Near a Park’ and Other Things This Coworking Founder Finds Companies Miss When Picking an Office Space

Industrious co-founder and CEO Jamie Hodari explains what people want in a workplace.

By Lydia Belanger

Thought Leaders

How Two Sisters Turned a Textile Experiment Into a Bustling Global Enterprise

Lily and Hopie Stockman transformed their long-distance art project into a fast-growing business -- by not heeding advice from Harvard Business School and staying true to their vision for a socially-minded brand.

By Stephanie Schomer

Thought Leaders

The Surprising Ways Your Office Design Shows You Trust Your Employees

When team members feel trusted, they are more engaged in their work.

By Marie Puybaraud

Human Resources

Check Out TheSkimm’s New Playful Headquarters, Designed By Its Employees

Employees of the daily news site had a say in their new office's design -- including space for all their empty Champagne bottles.

By Hayden Field

Building a Business

Sowing the Seeds: What Gardening Teaches About Leadership

A garden is an ecosystem and so is your business. Designing, experimenting and prioritizing lead to a bountiful harvest.

By Chris Comparato

Thought Leaders

How the Rifle Paper Co. Founders Turned a Side Hustle Into a Thriving Lifestyle Brand

Anna Bond and her husband Nathan had no money, no jobs and no business experience when they decided to launch the now-beloved stationery brand. Here's how they went from broke to $22 million in revenue.

By Stephanie Schomer

Marketing

Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials

Don't deter your customers with a poor website design.

By Gabriel Shaoolian

Entrepreneurs

Make Yourself Comfortable Inside SeatGeek’s Office

The office is seen, affectionately, as a home away from home, which is perhaps why the company is attracting so much new talent.

By Stephanie Schomer

Human Resources

Inside Shopify’s Intoxicating Distillery-Turned-Office Space

The ecommerce platform's headquarters was formerly a Seagram's distillery -- and the building's history is still showcased and celebrated.

By Kristin Hunt

Entrepreneurs

Take a Look at This Cosmic Coworking Space That Was Inspired By a Hallucinogenic Drug

The Assemblage is designed to bring its community members closer together by reflecting upon the interconnectivity of Earth and the cosmos.

By Lydia Belanger

Business News

To Save Some Cash, Netflix Developed Its Own Font

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.

By Angela Moscaritolo