Marketing
How Your Company’s Logo Influences Purchase Decisions
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
By Katie Lundin
Design | Page 7
Thought Leaders
Inspiring Leadership by Design
Building a Business
Why These 3 Design Changes Can Improve Your Store Sales by 50 Percent or More
Building a Business
Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
Thought Leaders
How This Handbag Founder’s Husband (and Mentor) Helps Her Communicate Her Creative Vision
Aimee Kestenberg launched her eponymous handbag line in 2012, with her husband, Sean Elan, as her business partner. Together, they find balance between her creative, visual thinking and his business-minded brain.
Building a Business
6 Companies With Amazing Office Layouts to Inspire Your Office Redesign
Wide open spaces, a petting zoo, a napping space? What will it take to make your employees stay forever?
Building a Business
The Surprising Reason Why an Open Office Space May Not Be Great for Your Company
Companies tear down their walls to encourage collaboration, but this professor's research says doing so doesn't always achieve this outcome.
Entrepreneurs
‘Put Them Near a Park’ and Other Things This Coworking Founder Finds Companies Miss When Picking an Office Space
Industrious co-founder and CEO Jamie Hodari explains what people want in a workplace.
Thought Leaders
How Two Sisters Turned a Textile Experiment Into a Bustling Global Enterprise
Lily and Hopie Stockman transformed their long-distance art project into a fast-growing business -- by not heeding advice from Harvard Business School and staying true to their vision for a socially-minded brand.
Thought Leaders
The Surprising Ways Your Office Design Shows You Trust Your Employees
When team members feel trusted, they are more engaged in their work.
Human Resources
Check Out TheSkimm’s New Playful Headquarters, Designed By Its Employees
Employees of the daily news site had a say in their new office's design -- including space for all their empty Champagne bottles.
By Hayden Field
Building a Business
Sowing the Seeds: What Gardening Teaches About Leadership
A garden is an ecosystem and so is your business. Designing, experimenting and prioritizing lead to a bountiful harvest.
Thought Leaders
How the Rifle Paper Co. Founders Turned a Side Hustle Into a Thriving Lifestyle Brand
Anna Bond and her husband Nathan had no money, no jobs and no business experience when they decided to launch the now-beloved stationery brand. Here's how they went from broke to $22 million in revenue.
Marketing
Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials
Don't deter your customers with a poor website design.
Entrepreneurs
Make Yourself Comfortable Inside SeatGeek’s Office
The office is seen, affectionately, as a home away from home, which is perhaps why the company is attracting so much new talent.
Human Resources
Inside Shopify’s Intoxicating Distillery-Turned-Office Space
The ecommerce platform's headquarters was formerly a Seagram's distillery -- and the building's history is still showcased and celebrated.
By Kristin Hunt
Entrepreneurs
Take a Look at This Cosmic Coworking Space That Was Inspired By a Hallucinogenic Drug
The Assemblage is designed to bring its community members closer together by reflecting upon the interconnectivity of Earth and the cosmos.
Business News
To Save Some Cash, Netflix Developed Its Own Font
Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Building a Business
How the California Pizza Kitchen Corporate Office Escaped From the ’80s and Became a Community
When the restaurant chain's team moved to a new headquarters, it brought its company culture into the 21st century without losing its history.
Tech
User Experience Is the Most Important Metric You Aren’t Measuring
Though critical, user experience is often overlooked in website and app design.
Business News
Snapchat: ‘We Completely Understand’ the Redesign Hate
Snap is planning to add tabs in Friends and Discover that it says will 'make it easier to find the Stories that you want, when you want them.'
Business News
Snapchat Users Are Not Loving the App Update
Petition website Change.org said more than 30 petitions have been launched in the last day protesting the new Snapchat update.
Business News
Take a Look Inside Amazon’s New Rainforest Office Space
The Spheres are officially open.
Building a Business
This Founder Explains Why Success Isn’t the Biggest Valuation or Fastest Growth; It’s the People You Help
Milestone accomplishments are great, but Sweeten founder Jean Brownhill explains why she finds the most joy in the everyday moments.
By Nina Zipkin
Business News
8 Inspirational Design Trends for 2018
Trends come and go, but they provide a meaningful look into modern ideas about aesthetics and usability.
Thought Leaders
Success Begins by Being Able to Tell Your Own Story
Industrial designer Linda Jiang offers her best advice for taking a career leap.
By Nina Zipkin
Thought Leaders
We Took a Tour of This Shared Office Space That Looks More Like a Luxury Hotel
Emerge212 in New York City gets its inspiration from museums and hotels.
Entrepreneurs
Tour LinkedIn’s New York Offices, Where There’s a Speakeasy and a Movie Theater
The professional networking platform is big on color, collaboration and nostalgia.
Business News
4 Common Office Design Mistakes to Avoid
Office design plays an important role in employee productivity and a brand's image.