Discounting | Page 2

Marketing

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.

By Gene Marks

Marketing

Business Owners: Want to Offer a Black Friday Deal? Here’s How.

By Coeli Carr

Building a Business

Groupon Moves Deeper in the Discount Space With ‘Freebies’

By Catherine Clifford

Marketing

The Psychology of Discounts and Deals (Motiongraphic)

By Catherine Clifford

Marketing

3 Ways to Make Online Sales More Enticing

With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.

By Ryan Lee

Building a Business

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.

By Kevin Hiser

Entrepreneurs

Bargain Hunting: 7 to Follow

Check out these Twitter feeds for daily discounts and frugal living tips.

By Kara Ohngren Prior

Business Accounting

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.

By Mark Stiving

Business Accounting

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.

By Mark Stiving

Business Accounting

How to Compete — and Win — When Rivals Cut Prices

Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.

By Brad Sugars

Building a Business

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.

By John Arnold

Marketing

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?

By Carol Tice