'The business community, by and large, has consistently communicated to lawmakers at every level that such laws are bad for our employees and bad for business.'
Salesforce came in and pushed the governor of Georgia up against a wall over a anti-gay legislation, and this week, Apple, Google and Facebook are among the companies putting serious pressure on North Carolina's governor over anti-transgender laws.
While supporters say the law protects small business owners' religious freedom, critics say it will allow for discrimination against gay customers and drive business out of the state.
Today, the company has added transgender-related care to its health benefits, contributes money to gay rights causes and has featured a lesbian couple on a promotional website.