Geolocation

Tech

5 Reasons Your App Needs a (Good) Map

With location services becoming ubiquitous in apps today, businesses that take a geographic approach to developing their technology can gain an edge.

By Katie Decker

Tech

Geospatial Technology Trends to Watch In 2019

By Eran Halevy

Tech

9 Examples of How the Internet of Things Is Already Disrupting Just About Everything

By Nathan Sinnott

Building a Business

3 Ways to Use Geolocation to Increase Revenue

By Anthony Nicalo

Marketing

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.

By Seamas Egan

Building a Business

Visual Marketing and the Future of Geolocation

Be prepared for the future of personalized marketing through geolocation.

By Daniel Newman

Business News

Student Loses Facebook Internship After Highlighting Major Privacy Flaw in Messenger

Aran Khanna's Marauder's Map plugin showed the location of Facebook Messenger users, accurate to within a meter.

By Rob Price

Business News

3 Amazing Technologies That Could Be Part of Your New Smartphone

From being able to diagnose skin conditions to knowing your location down to the centimeter, the computer in your pocket is only going to get more and more mindboggling.

By Catherine Clifford

Business News

This Free App Promises to Build You the Perfect Party Playlist

DJ-51 analyzes the Spotify accounts of your guests to play songs that don't harsh anyone's mellow.

By Catherine Clifford

Marketing

‘Smart Mannequins’ Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.

By Laura Entis

Building a Business

How to List Your Business on Apple’s New ‘Maps Connect’ Portal

Why you should add your company data to Apple Maps and how to get it done fast.

By Kim Lachance Shandrow

Tech

This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers

Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.

By Kim Lachance Shandrow

Building a Business

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.

By Laura Entis

Building a Business

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You’re Driving

No, we're not talking about traditional radio advertisements.

Tech

Geoloqi Makes it Easier to Make Apps Smarter

Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.

By Jennifer Wang

Building a Business

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.

By Jeanne Hopkins and Jamie Turner

Online Presence

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.

By Mikal E. Belicove

Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.

By Jason Fell

Online Presence

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.

By Mikal E. Belicove

Online Presence

Why We’re Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.

By Mikal E. Belicove