Tech
5 Reasons Your App Needs a (Good) Map
With location services becoming ubiquitous in apps today, businesses that take a geographic approach to developing their technology can gain an edge.
By Katie Decker
Geolocation
Marketing
Leveraging Location: Tips for Effective Geotargeting
Email marketers have more options than ever to drive in-store traffic and boost online sales.
By Seamas Egan
Building a Business
Visual Marketing and the Future of Geolocation
Be prepared for the future of personalized marketing through geolocation.
Business News
Student Loses Facebook Internship After Highlighting Major Privacy Flaw in Messenger
Aran Khanna's Marauder's Map plugin showed the location of Facebook Messenger users, accurate to within a meter.
By Rob Price
Business News
3 Amazing Technologies That Could Be Part of Your New Smartphone
From being able to diagnose skin conditions to knowing your location down to the centimeter, the computer in your pocket is only going to get more and more mindboggling.
Business News
This Free App Promises to Build You the Perfect Party Playlist
DJ-51 analyzes the Spotify accounts of your guests to play songs that don't harsh anyone's mellow.
Marketing
‘Smart Mannequins’ Are Watching You, and Sending You Photos
In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
By Laura Entis
Building a Business
How to List Your Business on Apple’s New ‘Maps Connect’ Portal
Why you should add your company data to Apple Maps and how to get it done fast.
Tech
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Building a Business
Swagbucks Wants to Be Your eBay, Google and YouTube
In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
By Laura Entis
Building a Business
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You’re Driving
No, we're not talking about traditional radio advertisements.
Tech
Geoloqi Makes it Easier to Make Apps Smarter
Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.
Building a Business
How Location-Based Marketing Can Help You Connect with Customers
Some real-world examples of how companies have successfully used these tactics and how you can too.
Online Presence
An Argument for Caution as Facebook Readies Mobile Ads
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Marketing
How to Get Started with Location-Based Marketing
Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
By Jason Fell
Online Presence
Location-Based Check-Ins on the Rise with Consumers
Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Online Presence
Why We’re Still Lost In Geolocation
If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.