Leveraging Location: Tips for Effective Geotargeting
Email marketers have more options than ever to drive in-store traffic and boost online sales.
Student Loses Facebook Internship After Highlighting Major Privacy Flaw in Messenger
Aran Khanna's Marauder's Map plugin showed the location of Facebook Messenger users, accurate to within a meter.
3 Amazing Technologies That Could Be Part of Your New Smartphone
From being able to diagnose skin conditions to knowing your location down to the centimeter, the computer in your pocket is only going to get more and more mindboggling.
This Free App Promises to Build You the Perfect Party Playlist
DJ-51 analyzes the Spotify accounts of your guests to play songs that don't harsh anyone's mellow.
'Smart Mannequins' Are Watching You, and Sending You Photos
In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
How to List Your Business on Apple's New 'Maps Connect' Portal
Why you should add your company data to Apple Maps and how to get it done fast.
This Slick iBeacon Device Helps Retailers Push Deals to In-Store Shoppers
Thanks to the Internet of Things, shopping at brick-and-mortar stores just got a lot more personal. Here's how.
Swagbucks Wants to Be Your eBay, Google and YouTube
In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving
No, we're not talking about traditional radio advertisements.
How Location-Based Marketing Can Help You Connect with Customers
Some real-world examples of how companies have successfully used these tactics and how you can too.