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Pivot

Pivoting

Can We Stop Pivoting Already?

Odds are if you need to 'pivot,' either you made a major miscalculation or you're just growing and adapting, not pivoting.

HelloFresh Thought People Wanted Beautiful Food. They Didn't.

After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.

How This Company Thrived by Ditching Most of Its Customers

By trying to create a luxe water bottle for the masses, Grayl built a product no audience wanted.

Want to Change Your Business Model? Answer These 3 Questions.

Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.

After Nearly Bleeding to Death, This Founder's New Perspective on Life Helped Redefine Her Business

When Lauren Coles was diagnosed with a life- threatening condition called ectopic pregnancy, her life was full of regrets. Once she recovered, she decided to make a change.

More From This Topic

Pivots

Is a Pivot Imminent? These 5 Signs Say 'Yes.'

Remember: a pivot can be a good thing. Just ask Twitter, Groupon and Nintendo.
Ready to Launch

Meet Your Market: 3 Ingredients to a Successful Launch

The software entrepreneur explains the three stages that all successful startups share.
Fab

On the Heels of Cutting a Third of Its Staff, Fab Buys a Finnish Furniture Company

The troubled ecommerce site paid ‘tens of millions' for an Ikea-like company that makes "Nordic interior design originals."
Ready For Anything

Trim the Fat From Your Startup

The lean movement is often associated with big business, but its principles can work for small companies, too.
Growth Strategies

How Changing Gears Stopped My Startup From Failing

For our series The Grind, the founder of Practice Makes Perfect discusses how pivoting helped him not fall into the category of failures.
Technology

A Pivot Could Save Your Mobile App From Failing

Make sure the first version of your app isn't its last by taking customer feedback into account and adapting.
Ready For Anything

Turn Around Your Business in 5 Steps

As an entrepreneur you are going to face your fair share of challenges, some more dire than others. When times get tough, you are going to need to turnaround your business, develop a pivot strategy and get your company back on track. Here is how.
Ready For Anything

6 Signs It's Time to Turn Your Startup in a New Direction

Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
Growth Strategies

Why This 'Trep Will Start School in 2014

Entrepreneur caught up with its past 'Treps of the Year, Emerging Entrepreneur Jason Lucash, about how the year has changed him and how it's prepared him for 2014.