We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.
Unlock the immense potential of social media to propel your book into the spotlight. This guide unveils the secret recipe to leverage the power of online platforms as a modern-day author.
Discover how publishing a book can be the cornerstone of your branding strategy. This article explores the steps and strategies for authors to cultivate their brand through book publishing and become authorities in their domain.
Book signing events are a great way to promote an author's work, engage with readers and gain new fans — but they can also be intimidating if you're not prepared.
As a publisher for over eight years, here are some of my best tips for how to self-publish a book in a way that will increase your chances of seeing it in bookstores.
An employee on the HarperCollins picket lines shares what the experience has been like – and why the problems strikers are addressing are universal to the entire publishing industry.
Don't believe the lie that you need a traditional publisher to get mainstream media attention. You just have to master the art of pitching yourself with these three tips.