Watch out for cute little Mister Whiskers. He could be carrying a nasty parasite known to potentially tip off temper tantrums and other aggressive behaviors.
Scientists at the University of Rochester want to use the data they've found to help illuminate social behavior and public health issues around alcohol consumption.
The small sampling of participants, who frequently texted or incessantly checked their social-media accounts, were more concerned about superficial things.
Finding ways to extend a healthy life has attracted many tens of millions in investment dollars from the likes of Google and numerous biotechnology companies.
Researchers are looking to see if making their way through a simulated house party crammed with stimuli aimed at evoking cravings for the drug will help better equip those who suffer from addiction to do so in the real world.