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SEO News

8 SEO and Social Media Trends You Need to Know About
Social Media

8 SEO and Social Media Trends You Need to Know About

Have you taken a scrutinizing look at your SEO and social media strategies lately? Now's a good time to take inventory.
Jayson DeMers | 6 min read
Is Google Trying to Kill SEO?

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Dan Blacharski | 7 min read
PageRank Is Dead. What Marketers Need Now Is Trust Flow.

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas | 5 min read
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Benjamin Kabin | 2 min read
Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Benjamin Kabin | 3 min read

More From This Topic

Google's New Secure Search Means More Work for Online Business Owners
Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Eric Siu | 3 min read
Google to Discontinue Adwords Tool for Websites
Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Eric Siu | 3 min read
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Marketing

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Eric Siu | 3 min read
Penguin 2.0: What to Expect From Google's Next Search Update
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Eric Siu | 3 min read
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
Marketing

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
AJ Kumar | 4 min read
How a Facebook Search Engine Could Change the Way People Find Your Business
Marketing

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
AJ Kumar
How To Stay Up-to-Date on Google Search Changes
Marketing

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
Danny Sullivan
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
AJ Kumar
Can Too Much SEO Be a Bad Thing?
Marketing

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
AJ Kumar
A Six-Step Survival Guide for Search Engine Updates
Technology

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
AJ Kumar | 5 min read