SEO News

News and Articles About SEO News

Is Google Trying to Kill SEO?
Marketing Bootcamp

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Dan Blacharski
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
Marketing Bootcamp

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?
Marketing Bootcamp

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Benjamin Kabin
Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches
Marketing Bootcamp

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Benjamin Kabin
Google's New Secure Search Means More Work for Online Business Owners
Marketing Bootcamp

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Eric Siu
Google to Discontinue Adwords Tool for Websites
Marketing Bootcamp

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Eric Siu
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Marketing Bootcamp

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Eric Siu
Penguin 2.0: What to Expect From Google's Next Search Update
Marketing Bootcamp

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Eric Siu
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
Marketing Bootcamp

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
AJ Kumar
How a Facebook Search Engine Could Change the Way People Find Your Business
Marketing Bootcamp

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
AJ Kumar
How To Stay Up-to-Date on Google Search Changes
Marketing Bootcamp

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
Danny Sullivan
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing Bootcamp

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
AJ Kumar
Can Too Much SEO Be a Bad Thing?
Marketing Bootcamp

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
AJ Kumar
A Six-Step Survival Guide for Search Engine Updates
Marketing Bootcamp

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
AJ Kumar