Social Networking | Page 8

Building a Business

Using Social Media with Employees

Whether we like it or not, social media’s tentacles now have an impact on how we handle employees before, during and after the course of the employment relationship. As Renee Jackson points out in the National Law Journal, “[t]he increased use of social media in the workplace . . . presents both opportunities and risks […]
By Nina Kaufman
Business Accounting

When Social Networking Does a Business More Harm Than Good

Businesses are tripping over themselves in a rush to expand their social networks, but having a high volume of connections does not always boost sales. In fact, in his article “Social Learning in Social Networks,” Visiting Assistant Professor PJ Lamberson at MIT Sloan School of Management claims that in certain situations more connections may make […]
By Mikal E. Belicove
Building a Business

Study: Social Networking Ads Work

An eye-tracking study of 25 people said to represent the average social-networking site users found that a majority of them approved of seeing advertisements and even engaged with ads while searching for products and reviews on their favorite social portals, according a report released this week. The study, titled “Seeing Search Go Social,” by search […]
By Dennis Romero