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TikTok Star Fired From Sherwin-Williams for Filming Paint-Mixing Videos at Work

This college senior has more than a million followers on TikTok, but was fired after attempting to use his success to improve his company's marketing strategy.

Snapchat Launches TikTok Rival 'Spotlight'

The company will spend millions of dollars to pay users for popular videos.

Karissa Bell

The 'Nicest Taco Bell in the World' Is Exploding on TikTok, as People Marvel at the Beachfront Views and Boozy Drinks

The restaurant went viral this week, with 1.4 million people watching a travel influencer's tour of the Pacifica location.

Kate Taylor

TikTok Promises More Details on Why Your Content Was Deleted

The social media platform is working to provide more clarity on why videos were removed.

Brittany Vincent

Facebook, Uber, and Dating Sites Top List of Companies Collecting Your Personal Data

Beyond tracking your viewing habits, purchases, and even location, companies are gathering all the stats they legally can, right down to your height, weight, hobbies, and pets.

Eric Griffith

Ocean Spray Seized Its Viral Marketing Moment Like It Makes Its Juice: Naturally

We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically.

Kenny Herzog

Become a TikTok Marketing Master for Less Than $30

The world's fastest-growing social network is a huge opportunity for marketers.

Ocean Spray Gifts Longboarder a Truck After TikTok Video Goes Viral

The TikTok showed Nathan Adopaca longboarding to Fleetwood Mac and drinking from an oversized bottle of the company's Cran-Raspberry juice.

Americans Want Facebook and TikTok Banned Over Privacy Concerns

Online privacy is a concern for many users, and a new survey suggests people are most wary of Facebook and TikTok.

Jason Cohen

Judge Temporarily Blocks Trump's TikTok Ban

Download the popular video-sharing app while you still can.

Stephanie Mlot

TikTok's Fate is Uncertain. Use These 3 Trends to Own Your Audiences

Building a marketing strategy that goes beyond social media is the goal of any brand.

Rotem Gal

Trump Gives Oracle-Walmart Deal for TikTok 'Preliminary Approval'

The Commerce Department pushes the deadline for app stores to remove the TikTok app from Sept. 20 to Sept. 27 as final details are hashed out.

Chloe Albanesius