By teaming Ben Affleck and TikTok star Charli D'Amelio, Dunkin' continues to tap into a younger demographic, illustrating a savvy blend of cross-generational appeal.
Engaging with Gen-Z requires a fresh and authentic approach. Let's navigate the digital world of Gen-Z and elevate your brand's communication strategy.
Recently, TikTok made headlines for the wrong reasons — introducing a badge monitoring app called MyRTO, aimed at enforcing its office attendance policy as part of a top-down return-to-office mandate. While many companies are recalibrating post-pandemic work expectations, TikTok's approach not only raises serious ethical issues but also amplifies broader concerns about its surveillance culture.
When Chris Hulls, co-founder and CEO of family social networking app Life360, discovered he was the subject of a meme making the rounds on social media, he took action.
The dangerous trend of "subway surfing" in New York City, where individuals climb onto the roofs of moving subway cars, has seen a concerning surge in accidental deaths and injuries.
The lawsuit claims that Jimmy Donaldson, also known as MrBeast, harmed VDC's reputation, broke agreements, and negatively impacted suppliers, vendors, and customers, leading to "enormous financial harm."
The case against Meta brought on by moderators in Kenya could set a precedent for holding tech giants accountable for the treatment of outsourced workers.