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Engaging with Gen-Z requires a fresh and authentic approach. Let's navigate the digital world of Gen-Z and elevate your brand's communication strategy.

Strangely enough, it's Facebook.

Phoebe Gates, 21, is the youngest daughter of Bill and Melinda Gates.

Recently, TikTok made headlines for the wrong reasons — introducing a badge monitoring app called MyRTO, aimed at enforcing its office attendance policy as part of a top-down return-to-office mandate. While many companies are recalibrating post-pandemic work expectations, TikTok's approach not only raises serious ethical issues but also amplifies broader concerns about its surveillance culture.

TikTok's parent company, ByteDance, reportedly has an internal matchmaking scheme.

What you can learn from TikTok's First Family.

Over half of Gen Z individuals surveyed expressed a desire to become influencers, compared to 41% of adults from other age groups.

Why are parents cracking eggs on their children's heads for clicks?

When Chris Hulls, co-founder and CEO of family social networking app Life360, discovered he was the subject of a meme making the rounds on social media, he took action.

The dangerous trend of "subway surfing" in New York City, where individuals climb onto the roofs of moving subway cars, has seen a concerning surge in accidental deaths and injuries.

The lawsuit claims that Jimmy Donaldson, also known as MrBeast, harmed VDC's reputation, broke agreements, and negatively impacted suppliers, vendors, and customers, leading to "enormous financial harm."

The 52-year-old character went viral while promoting the Grimace Shake.

The app isn't just for short-form videos anymore.

The case against Meta brought on by moderators in Kenya could set a precedent for holding tech giants accountable for the treatment of outsourced workers.

One TikTok user claims her Skims were so tight, it prevented her from bleeding out after being shot. The video has been viewed 1.5 million times.

The changing democratization of content is rapidly changing how we consume media — including television.

The TikTok trend, dubbed the "Kia Challenge," has become a nationwide issue, with young individuals sharing car theft techniques online.

Maddy Clements, founder of sustainable clothing business JUNK GOLD, reveals how social media — coupled with another important tool — helped her sales skyrocket.

Video creators tout lucrative side hustles doing everything from affiliate marketing to dumpster diving. But some of these side gigs don't live up to the hype, says an expert.

Superior Court judge Gary N. Wilcox, 58, uploaded roughly 40 publicly available videos over two years.

Digital platforms, particularly YouTube and TikTok, are transforming the music industry, democratizing music discovery and nurturing an entrepreneurial shift. Here's how the influence of data, podcasts and upcoming tech trends are shaping the industry's future.