Business News
Is TikTok Considering Selling Its U.S. Business to Elon Musk? Here’s What TikTok Says.
Reports have emerged that Chinese officials are considering selling TikTok to Elon Musk.
By Sherin Shibu
tiktok | Page 2
Marketing
He Pitched His First Business at 12 and Sold a Company for 8 Figures When He Was 23. Here’s This Gen Z Marketing Expert’s Next Big Move.
Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.
By Leo Zevin
Side Hustle
At 16, She Started a Side Hustle While ‘Stuck at Home.’ Now It’s on Track to Earn Over $3.1 Million This Year.
Evangelina Petrakis, 21, was in high school when she posted on social media for fun — then realized a business opportunity.
By Amanda Breen
Brick & Mortar
Marketing Your Real Estate Business on TikTok Is a Smart Move — Here Are the Strategies You Need to Succeed on the Platform
Discover how to use TikTok to boost your real estate business's reach.
By Dave Spooner
Business News
Costco’s Return Policy Was Put to the Test When a Couple Brought in a 5-Year-Old Mattress: ‘I Was So Nervous’
They wheeled in a $500, five-year-old queen mattress with high hopes and no receipt — and TikTok is loving it.
By Sherin Shibu
Building a Business
She Started Sharing Her Kids’ Lunches on TikTok in 2020 — And Now Has 5.6 Million Followers. Here’s the ‘Aha Moment’ That Convinced Her to Start.
Social media sensation Sulhee Jessica Woo talks about creating content with her children, using TikTok and building a community in the creator economy.
Business News
What Is the Coconut Tree Meme That’s All Over Social Media?
It has roots in something Kamala Harris said last year.
By Sherin Shibu
Business News
YouTube Takes on TikTok With New Tools: ‘You Can Build a Business’
Though YouTube Shorts videos are brief, they still draw 70 billion daily views.
By Sherin Shibu
Business News
YouTube Is Really Good at Getting Kids to Buy Stuff and Way Ahead of Its Competition, New Data Shows
Kids were more than twice as likely (53%) to recall ads on YouTube compared to TikTok (24%).
By Lucia Moses
Business News
TikTok’s Symphony Avatars Make It Tough to Tell If It’s a Human or an AI Clone in an Ad
Notable brands, including the NBA and American Eagle, are testing TikTok's AI features.
By Sherin Shibu
Business News
‘Pay Off My Debt’ TikToker Explains How Much Money He Made from His Viral Video and the Inspiration for the Trend
Jake Burgett told Entrepreneur how he came up with the idea for the personal finance trend sweeping social media.
By Sherin Shibu
Marketing
The Podcast Industry is Changing: Hala Taha Shares Three Trends You Must Be Aware Of
Future proof your podcast and attract more sponsors
By Terry Rice
Business News
Using AI to Promote Your Business? New TikTok Labels Will Let Everyone Know
AI-generated content from OpenAI, Microsoft, and even Google, will soon be clearly labeled on TikTok.
By Sherin Shibu
Business News
TikTok Sues U.S. to Block Ban, Sale Mandate, Says Divesting From ByteDance ‘Not Possible’
TikTok has less than a year to separate from Beijing-based ByteDance or face a U.S. ban.
By Sherin Shibu
Business News
Are You Good at Your Job and a Pleasure to Work With? You’ll ‘Never Get Promoted,’ According to a Viral TikTok. Here’s What the Experts Say.
Here's what the research has to say, and what leaders can do to promote kindness and empathy at work.
By Sherin Shibu
Marketing
So, TikTok is Getting Banned. What’s Next?
While the prospect of a TikTok ban poses significant challenges, it also opens doors for alternative platforms to thrive.
Business News
ByteDance Would Rather Shut Down TikTok in the U.S. than Sell It: Report
ByteDance broke its silence on the TikTok ban bill that Biden signed into law this week.
By Sherin Shibu
Business News
The TikTok Ban Bill Has Been Signed — Here’s How Long ByteDance Has to Sell, and Why TikTok Is Preparing for a Legal Battle
TikTok has nine months to cut ties with its China-based parent company ByteDance.
By Sherin Shibu
Business News
John Deere Will Pay Up to $192K for a ‘Chief Tractor Officer’ to Travel and Help Launch TikTok Channel
One winning applicant will traverse the country over the next several months.
Entrepreneurs
Narcissism Can Help You Be Successful — Here’s How to Harness It Without Going Too Far, According to an Ivy League-Trained Psychotherapist
Matt Lundquist, founder and clinical director of TriBeCa Therapy, breaks down the benefits of healthy narcissism.
By Amanda Breen
Marketing
How Much Should You Charge to Create Social Media Content? Good Question, Canopy Has the Answer
Valuing Your Voice: Navigating the Pricing Maze of Social Media Content Creation with Insights from Canopy
By Terry Rice
Marketing
Want to Blow Up on TikTok? Follow These 12 Rules for Business Success.
Tackling TikTok may seem daunting for you and your marketing team. Use these 12 rules to create viral content and grow your business.
Online Presence
A TikTok Ban Could Threaten the Livelihood of Many Entrepreneurs — Here’s How Businesses Can Protect Themselves
It's time to pivot – not panic. Here's your go-to guide through the TikTok ban or sale saga.
Online Presence
I Made Over $250,000 in One Year as a Content Creator — Here’s Why I’ll Never Rely on It as My Main Income
Brand deals are overrated. Successful creators know that long-term success comes from independence and diversification.
Business News
Meet an ‘Airline Nepo Baby’ — He’s Flown for Free Since Birth, Gets Upgraded to Business Class, and Books Last-Minute Trips to Tokyo and Sydney
His dad's been with United for 30 years.
By Maria Noyen
Business News
TikTok’s Growth Rate Has Collapsed. ‘Life’ May Be Getting in the Way for Its Younger Users.
Some users who started using the app in their teens are now young adults — and no longer have time for endless scrolling.
Side Hustle
At 23, She Started a Side Hustle for ‘Quick Money.’ Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.
Katherine Watercutter, now founder and CEO of activewear brand Gold Hinge, was working as a sales representative in Indiana when she decided to earn some extra cash.
By Amanda Breen