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Business News

YouTube Is Really Good at Getting Kids to Buy Stuff and Way Ahead of Its Competition, New Data Shows

Kids were more than twice as likely (53%) to recall ads on YouTube compared to TikTok (24%).

By Lucia Moses

Business News

TikTok’s Symphony Avatars Make It Tough to Tell If It’s a Human or an AI Clone in an Ad

Notable brands, including the NBA and American Eagle, are testing TikTok's AI features.

By Sherin Shibu

Business News

‘Pay Off My Debt’ TikToker Explains How Much Money He Made from His Viral Video and the Inspiration for the Trend

Jake Burgett told Entrepreneur how he came up with the idea for the personal finance trend sweeping social media.

By Sherin Shibu

Marketing

The Podcast Industry is Changing: Hala Taha Shares Three Trends You Must Be Aware Of

Future proof your podcast and attract more sponsors

By Terry Rice

Business News

Using AI to Promote Your Business? New TikTok Labels Will Let Everyone Know

AI-generated content from OpenAI, Microsoft, and even Google, will soon be clearly labeled on TikTok.

By Sherin Shibu

Business News

TikTok Sues U.S. to Block Ban, Sale Mandate, Says Divesting From ByteDance ‘Not Possible’

TikTok has less than a year to separate from Beijing-based ByteDance or face a U.S. ban.

By Sherin Shibu

Business News

Are You Good at Your Job and a Pleasure to Work With? You’ll ‘Never Get Promoted,’ According to a Viral TikTok. Here’s What the Experts Say.

Here's what the research has to say, and what leaders can do to promote kindness and empathy at work.

By Sherin Shibu

Marketing

So, TikTok is Getting Banned. What’s Next?

While the prospect of a TikTok ban poses significant challenges, it also opens doors for alternative platforms to thrive.

By Baruch Labunski

Business News

ByteDance Would Rather Shut Down TikTok in the U.S. than Sell It: Report

ByteDance broke its silence on the TikTok ban bill that Biden signed into law this week.

By Sherin Shibu

Business News

The TikTok Ban Bill Has Been Signed — Here’s How Long ByteDance Has to Sell, and Why TikTok Is Preparing for a Legal Battle

TikTok has nine months to cut ties with its China-based parent company ByteDance.

By Sherin Shibu

Business News

John Deere Will Pay Up to $192K for a ‘Chief Tractor Officer’ to Travel and Help Launch TikTok Channel

One winning applicant will traverse the country over the next several months.

By Dominick Reuter

Entrepreneurs

Narcissism Can Help You Be Successful — Here’s How to Harness It Without Going Too Far, According to an Ivy League-Trained Psychotherapist

Matt Lundquist, founder and clinical director of TriBeCa Therapy, breaks down the benefits of healthy narcissism.

By Amanda Breen

Marketing

How Much Should You Charge to Create Social Media Content? Good Question, Canopy Has the Answer

Valuing Your Voice: Navigating the Pricing Maze of Social Media Content Creation with Insights from Canopy

By Terry Rice

Marketing

Want to Blow Up on TikTok? Follow These 12 Rules for Business Success.

Tackling TikTok may seem daunting for you and your marketing team. Use these 12 rules to create viral content and grow your business.

By Christopher Tompkins

Online Presence

A TikTok Ban Could Threaten the Livelihood of Many Entrepreneurs — Here’s How Businesses Can Protect Themselves

It's time to pivot – not panic. Here's your go-to guide through the TikTok ban or sale saga.

By Andrea Casanova

Online Presence

I Made Over $250,000 in One Year as a Content Creator — Here’s Why I’ll Never Rely on It as My Main Income

Brand deals are overrated. Successful creators know that long-term success comes from independence and diversification.

By Andrea Casanova

Business News

Meet an ‘Airline Nepo Baby’ — He’s Flown for Free Since Birth, Gets Upgraded to Business Class, and Books Last-Minute Trips to Tokyo and Sydney

His dad's been with United for 30 years.

By Maria Noyen

Business News

TikTok’s Growth Rate Has Collapsed. ‘Life’ May Be Getting in the Way for Its Younger Users.

Some users who started using the app in their teens are now young adults — and no longer have time for endless scrolling.

By Alistair Barr

Side Hustle

At 23, She Started a Side Hustle for ‘Quick Money.’ Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.

Katherine Watercutter, now founder and CEO of activewear brand Gold Hinge, was working as a sales representative in Indiana when she decided to earn some extra cash.

By Amanda Breen

Business News

A Millennial Relocated for a Job and Was Laid off 3 Months Later. Now, She’s Questioning Why She Was Hired in the First Place.

She says the company was aware she had to relocate.

By Maria Noyen

Business News

This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But ‘Steering the Cult’ Can Be ‘a Little Scary’

Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.

By Amanda Breen