This college senior has more than a million followers on TikTok, but was fired after attempting to use his success to improve his company's marketing strategy.
Beyond tracking your viewing habits, purchases, and even location, companies are gathering all the stats they legally can, right down to your height, weight, hobbies, and pets.
We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically.
ByteDance wants to keep its share of the video app as part of the deal, but President Donald Trump told a press briefing Wednesday he was "not prepared to sign off" on it.
'ByteDance let us know today they would not be selling TikTok's U.S. operations to Microsoft,' the company says. Several reports indicate that Oracle has secured the winning bid.
Chinese-owned TikTok is under pressure from President Donald Trump to sell its U.S. operations or face a ban - but China responded last week by implementing new export rules that could give it power to veto the sale.
'We are confident that a Walmart and Microsoft partnership would meet both the expectations of U.S. TikTok users while satisfying the concerns of U.S. government regulators,' the retail giant tells CNBC.
Mayer, citing pressure from the White House to ban the social network over its ties to China, is also stepping down as COO of parent company ByteDance.
'By banning TikTok with no notice or opportunity to be heard (whether before or after the fact), the executive order violates the due process protections of the Fifth Amendment,' the company says.