A website's performance depends on a group of passionate, cross-functional champions who can get the right things done fast. Here are three ways I've helped dozens of teams balance competing priorities and get the most out of their most important digital asset.
Technology has changed the digital marketing landscape forever. We now have more ways than ever before to communicate company and product benefits. Marketers can improve on-site engagement and sales when they use the tools they have at their disposal.
There is no question that capital is queen, and it is number one on the list of what women need to support their businesses. But with investment in women-owned businesses declining, looking beyond the capital is more important than ever.
In today's day and age, tracking data with Google Analytics is an absolute must. Make sure you sync up this year to avoid getting left behind by your competition.
A well-designed website is critical to the success of any franchise brand. This article outlines the necessary elements for a consumer brand or franchise development site.