Subscribe to Entrepreneur for $5
Subscribe

Best News We've Heard All Day: Study Shows Beer Is Good for Business

A recent study published in the journal 'Psychopharmacology' says that suds bring happier human interactions. We'll drink to that!

By

Dr. Matthias Liechti, the head of clinical pharmacology at the University Hospital of Basel, has put some serious time and effort into proving something Homer Simpson taught us all decades ago: beer makes people happy.

Liechti (we wonder if he takes our health insurance?) says that while many people can say through personal experience that beer makes them feel happier, more relaxed and, yes, sexier, there's never been a proper study devoted to proving it.

Related: Use This Green Beret Method to Find out if Someone Is Trustworthy

Thirty men and women participated in the experiment. Half of them drank real beer, while the other half (drag!) unknowingly drank the non-alcoholic variety. Those who drank were more willing to be social and recognized happiness in others -- two very good things for business. (Note: they were pleasantly buzzed, not disgustingly drunk.)

Cheers to that!  

Latest

André Vener of Dog Haus on Effective Branding Strategy

Interview with Dog Haus partner and co-founder André Vener about launching successful modern restaurant brands, thinking outside the box, franchising, and scaling with ghost kitchens.

Top 3 Little-Known Productivity Mistakes

Are you struggling to stay on task? Well these three little-known mistakes might be tanking your productivity without you even knowing.

How One Startup Is Trying to Revolutionize the Low-Code/No-Code Industry

The CEO and co-founder of Zenity shares how his company is dedicated to governance and security for low-code/no-code applications.

4 Things to Do When You're in a Negotiation

The executive director and CEO of WIN Summit shares her advice for entrepreneurs looking to elevate their negotiation skills.

Matt Horn on Finding Purpose in Family and Flames

In-depth interview with CEO, pitmaster, and James Beard Award Nominee Matt Horn about growing his global food brand with social media, operating multiple restaurant concepts, and why he decided to "burn the boats."

This Entrepreneur Believes the 9-to-5 Work Week Is Dead. So She Created a Platform That Matches Talent With Project-Based Work.

The founder of NuuWork shares how her company will help people navigate the future of project-based employment.

How This Company Is Helping Ecommerce Brands Scale and Grow

The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.

Eitan Bernath on Becoming a Teenage Food Entrepreneur and Social Media Star

In-depth interview with cookbook author, food personality, and content creator Eitan Bernath about starting an entertainment career as a child, teaming up with Drew Barrymore, and building an inspirational business empire before his 20th birthday.

Ask Marc: Netflix Co-Founder Marc Randolph on Facing Challenges, Bringing on Co-Founders and Growth

In this episode of our new series 'Ask Marc,' the serial entrepreneur and mentor offers advice on how to get started.

3 Science-Backed Ways to Break Bad Habits

Become powerfully productive with these three patterns.

Meet the Co-Founders Making Conscious Shopping Easier

Goodbuy's Cara Oppenheimer and Cary Telander Fortin share how their browser extension helps consumers buy products with both their wallets and values front of mind.

Nina Manchev of Forte Tapas on Engaging Customers with Social Video

Interview with Forte Tapas owner and entrepreneur Nina Manchev about connecting with social media, learning to be confident on video, and appearing on Diners, Drive-ins, and Dives.

This CEO Believes We Need More Women In Crypto

Jaime Leverton, head of NASDAQ-listed Hut 8 Mining Corp., talks the future of digital currency with 'Entrepreneur.'

How to Create Your Path to Profit

Financial expert and author Michelle Jacobik is on a mission to help people be profitable, so she created the EnVision + Thrive Academy. She shares her journey to success, business tips and what you'll learn in her new book.

Toast CEO Chris Comparato on Why Restaurants Need a Tech Partner That Cares

Interview with Toast CEO Chris Comparato about leading with the customer in mind, having a digital-first mentality, and how technology like Toast is helping restaurants thrive.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.