Coca-Cola

News and Articles About Coca-Cola

Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer

Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer

The Ekocycle Cube, priced at $1,199 and shipping later this year, purportedly turns old plastic Coke bottles into ‘beautiful objects,’ the artist says.
 13 Accidental Inventions That Changed the World

13 Accidental Inventions That Changed the World

These products came to be by chance -- spawning businesses and changing lives the world over.
What Coke Is Brewing by Increasing Its Stake in Keurig

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Teen's Petition Convinces Coke to Remove Flame Retardant From Products

Teen's Petition Convinces Coke to Remove Flame Retardant From Products

Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Unintended Consequences: How Consumer Misuse Can Boost Sales

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser’s 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Coca-Cola Splits in Effort to Focus on Franchising

Coca-Cola Splits in Effort to Focus on Franchising

Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.
The Secret to Making Customers Passionate About Your Brand

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
Apple Surpasses Coke to Become World's Most Valuable Brand

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
10 Brilliant Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.

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