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Coca-Cola Is Betting Big on a New Kind of Milk That Costs Twice as Much as Regular
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News and Articles About Coca-Cola
Coke Is Luring Experienced Entrepreneurs to Create New Startups
In Coca-Cola's new platform for entrepreneurs, Coke brings the money and the cache, while startups (hopefully) help the soda giant reach new markets down the road.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer
The Ekocycle Cube, priced at $1,199 and shipping later this year, purportedly turns old plastic Coke bottles into ‘beautiful objects,' the artist says.
13 Accidental Inventions That Changed the World
These products came to be by chance -- spawning businesses and changing lives the world over.
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Teen's Petition Convinces Coke to Remove Flame Retardant From Products
Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Kalle Lyytinen and Michael Fisher
Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video
Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
The Difference Between a Business and a Brand
How do you define what a brand is, and what does it take to get there?
Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry
Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
Budweiser's Puppies Win the Super Bowl Commercial Game
Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Coca-Cola Splits in Effort to Focus on Franchising
Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.
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