Coca-Cola

News and Articles About Coca-Cola

Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks
Sodastream

Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks

'U.S. consumers don't want better Coke, they want more interesting water.'
How to Use Music as a Marketing Tool
Music

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business
Beverage Businesses

With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business

The soda giant is betting squarely on its new milk product, which contains 50 percent more protein and 50 percent less sugar than normal milk -- at twice the price.
Geoff Weiss
From TLC to The X-Files: How the '90s Are Back
Nostalgia

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Laura Entis
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Nostalgia

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
Kate Taylor
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
Coke Is Luring Experienced Entrepreneurs to Create New Startups
Entrepreneurs

Coke Is Luring Experienced Entrepreneurs to Create New Startups

In Coca-Cola's new platform for entrepreneurs, Coke brings the money and the cachet, while startups (hopefully) help the soda giant reach new markets down the road.
Kate Taylor
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Kate Taylor
Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer
Celebrities

Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer

The Ekocycle Cube, priced at $1,199 and shipping later this year, purportedly turns old plastic Coke bottles into ‘beautiful objects,' the artist says.
Geoff Weiss
 13 Accidental Inventions That Changed the World
Inventions

13 Accidental Inventions That Changed the World

These products came to be by chance -- spawning businesses and changing lives the world over.
Drake Baer
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Kate Taylor
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss