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News and Articles About Coca-Cola

Unintended Consequences: How Consumer Misuse Can Boost Sales
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The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
April 8, 2014 in Marketing
Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

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Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
February 20, 2014 in Social Media
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

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How do you define what a brand is, and what does it take to get there?
February 7, 2014 in Branding
Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

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Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
February 6, 2014 in Innovation
Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's Puppies Win the Super Bowl Commercial Game

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BudweiserÂ’s 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
February 3, 2014 in Advertising
Coca-Cola Splits in Effort to Focus on Franchising

Coca-Cola Splits in Effort to Focus on Franchising

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Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.
December 13, 2013 in Franchises
The Secret to Making Customers Passionate About Your Brand

The Secret to Making Customers Passionate About Your Brand

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Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
November 5, 2013 in Branding
Apple Surpasses Coke to Become World's Most Valuable Brand

Apple Surpasses Coke to Become World's Most Valuable Brand

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The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
September 30, 2013 in Ask Entrepreneur
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

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Dreaming of the day your business becomes a household name? Follow these examples.
March 20, 2012 in Branding

The Top Marketing Flops of 2010

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Some companies are skilled in the art of advertising and branding. Then there are these guys.
January 25, 2011 in Marketing
Photos: 10 Brilliant Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
June 1, 2010 in Marketing Ideas

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