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How This Cowboy Hat Reminds the CEO of Zenefits That Hard Work Is Always Worth It When he's not at the office, Jay Fulcher is working at his family's horse ranch. Both take a grueling amount of time and commitment.

By Jay Fulcher

This story appears in the October 2018 issue of Entrepreneur. Subscribe »

Courtesy of Jay Fulcher

Even though I've passed my 50th birthday, most days I still wear the Silicon Valley startup uniform to work: jeans, Converse sneakers, an occasional hoodie. But when I'm not at my day job at Zenefits -- an HR, benefits and payroll software company -- it's an old cowboy hat that completes my ensemble, much to my wife's chagrin.

Related: Why You Should Love Your Job... Your Real One

The hat, which hangs in my home when I'm not wearing it, is a daily reminder to love the work, even when the days are long and hard. I put that hat on and it transports me to my family's horse ranch in north central Washington State, which my brother and I have operated for 25 years.

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