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The brand brings out the effectiveness of precious oils, pure herbs and extracts to provide natural care and protection to babies
The firm raised $150 million from Softbank, last year in January, in the first tranche. The venture capital giant holds 46.6 per cent in the baby product retailer.
From making shopping easy for millennial mothers to adopting fresh perspectives at offline stores, Pune-based FirstCry has revamped baby apparel shopping in India. With a vast network of over 380 stores, the recently-funded start-up is looking at closing the year with 450 stores. Smaller cities and towns are now on the radar of this baby-apparel seller.
Becoming a mother inspired Malak Aoudi French and Hiba Van Dyk to set up Chubby Cheeks Organics, a subscription-based delivery of baby food for busy parents.
The actress and Save the Children ambassador is the co-founder of Once Upon a Farm, an organic baby food company.
Fridababy became a baby-care juggernaut by first importing products to the U.S. that new mothers didn't know they needed.
From selling baby products online to building communities of mothers, start-ups are at the aid of parents
Today's parents are careful about what their kids play with
But she did. And she partnered with her own mom on two retail franchisee brands, and what turned out to be a true family affair.