Beer: Page 6

Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.

Marketing

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.

Thought Leaders

5 Beers Inspired by Hit TV Shows

'The Walking Dead' = notes of smoked brain.

Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.

Business News

Happy Hour: Why Whiskey Might Be Your Next Go-To Drink

There's a noticeable resurgence of bourbon and Tennessee whiskey in the alcoholic beverage market, as mass-market beers and vodkas decline in sales.

Money & Finance

The 10 Most Ridiculous Business Expenses of 2014 (Infographic)

Cher concert tickets count, right, boss?

Growing a Business

Across the U.S., Bars Are Letting You Play Your Favorite Childhood Video Games

Cocktails mix with vintage video games at the newest arcades.

Marketing

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.

Franchise

Starbucks Tests Coffee That Tastes Like Beer

Forget Pumpkin Spiced Lattes. Starbucks's newest beverage is closer in taste to Guinness.

Business Ideas

Sam Adams Founder: Waiting for That 'Light Bulb' Moment? Don't.

Jim Koch launched the Boston Beer Company from his kitchen table in 1984. Now, 30 years later, the leader of the craft brewing movement is doing more than $700 million in sales. Here's what he learned about starting up.

Leadership

What Keeps the Founder of Sam Adams Going After 30 Years

Jim Koch has had the same title for the last three decades, but he's as excited as ever to go to work each day. Here's why.

Leadership

How Sam Adams Is Thriving as a Pony Among Clydesdales

Jim Koch, the founder of Boston Beer Company, explains how his brewery came to be the biggest of the little beer houses.

Business News

Could Rising Costs Mean the End of Craft Beer Brewers?

With the increased price of hops, craft beer makers could end up being sold to beverage giants.

Innovation

Government Shuts Down Small Brewery's Beer Drones

The FAA's shutdown of Lakemaid beer delivery drones drew criticism for hurting small businesses.

Marketing

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.