A blog is one of the most effective ways to boost brand awareness and reach your target audiences by authoring content that is relevant to their searches.
It would be a mistake not to refine your brand's digital strategy right now, because so many people are stuck at home and spending record amounts of time online.
Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.