Cognitive bias

Growing a Business

3 Cognitive Pitfalls That Are Ruining Your Business — How to Unravel the Biases in Decision-Making

By cultivating awareness and grounding actions in deep research, business leaders can overcome these pitfalls and beat their own brains.

Business Culture

These Are the Biggest Challenges Women Entrepreneurs Face (and What to Do)

The resistance to paying women-owned businesses fairly for their products and services is a significant hurdle contributing to economic disparities.

Science & Technology

5 Areas Where Every Business Should Be Using Cognitive AI Today

In 2023, companies that don't leverage AI run the risk of missing the boat.

Thought Leaders

The 5 Most Important Cognitive Biases Holding You Back

As leaders, we must constantly seek ways to improve our craft — after all, leadership is a skill that must be intentionally honed

Marketing

Amazon Uses These Psychological Tricks To Take Your Money on Prime Day

Don't fall victim to these Amazon Prime Day traps.

Leadership

Remote Work Skeptics Are Forgetting Their Most Valuable Asset: Their Customers. Here's Why.

While there's a widely-held belief that three days a week in the office is the magic number, with a number of large companies adopting it, it's a fundamentally flawed approach. Instead, what leaders need to focus on is how hybrid work arrangements will serve customer needs.

Growing a Business

How The AI Revolution Is Liberating Workers from the Office

With the advent of generative AI like ChatGPT, we are on the cusp of realizing the full potential of remote and hybrid work by reducing - while not eliminating - the benefits of office visits.

Leadership

The Surprising Reason Behind Why Many Leaders Are Forcing Employees Back to The Office

A recent poll of more than 150 U.S. CEOs reveals a startling reason why many companies are enforcing a return to the office.

Thought Leaders

Why We Stay in Dysfunctional Relationships When We Know It's Best To Walk Away

Once you realize you're pouring time into an unsuccessful venture, project or partnership, why is it so hard to exit and invest your time elsewhere?

Living

The Science of Valentine's Day Gift- Giving: This Behavioral Economist Explains What Men and Women Really Want

Men and women tend to have different preferences when it comes to Valentine's Day gifts — a behavioral economist explains.

Culture

Employers: Productivity Among Your Remote Workers Isn't A Problem — Your Proximity Bias Is.

False intuitions of older, traditionalist leaders cause many to mistrust the productivity and performance of hybrid and remote workers. To address these false beliefs and address proximity bias, companies have to change their performance evaluations to measure deliverables, not passive presence.

Living

What Ted Lasso-like Media Can Teach You About Success

To achieve your personal and professional success, start with a foundation of cognitive health.

Thought Leaders

How to Account for Cognitive Biases as an Entrepreneur

Cognitive biases are unavoidable. They're something we all have to deal with. But with these strategies, you can minimize your susceptibility to them, and ultimately make more rational, objective decisions as an entrepreneur.

Leadership

Expose Cognitive Biases For What They Are

How to avoid flawed reasoning and make better decisions.

Business News

Don't Let Confirmation Bias Derail Your Startup Plans

The problem with confirmation bias rests on the fact that you might be wrong.