Conscious capitalism
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It's Possible to Make Money and Do Good
Your approach to business should take into account more than just your bottom line.
Steven Pinker, Author of Bill Gates's Favorite Book, Says Entrepreneurs Should Trust Stats, Not Their Intuition
The Harvard psychology professor discusses his thoughts on the roles and responsibilities of business today.
To Make Conscious Capitalism Work for Your Small Business, Use the AID Approach
Creating a win-win for people, profit and planet doesn't have to be too difficult if you take the AID approach: align, integrate and donate.
9 Startups Changing the Fabric of Fashion
Consumers increasingly demand products that cruelty-free and sustainable, but with no compromise in quality.
Conscious Innovation in the Age of Millennials
Employees want more than a paycheck. They want to be engaged in good work.
Why Your Brand Should Establish a Meaningful Social Purpose
Aligning your social purpose with the identity of your brand will give it vital credibility.
4 Ways Data Is Driving Conscious Capitalism
Using collected information for the greater good is a win-win.
4 Ways Entrepreneurs Can Practice 'Conscious Capitalism'
Small companies are creating long-term value while driving in the conscious capitalism movement forward.
5 Tips for Marketing to Conscious Consumers
With do-good mentality on the rise, it's important for marketers to understand the evolving customer decision-making process.
All Entrepreneurship Is 'Social' Entrepreneurship
Social good flows through the arteries of all entrepreneurship. It's time we recognize that business is not a bad thing.
The 4 Principles of 'Conscious Capitalism'
You don't have to give anything up to become a market leader. In fact, you can be the good guy.
The Importance of Culture When Starting Up
With most startups just concerned with surviving, how important is culture?
