If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
The Tesla CEO made the baseless accusation about Vernon Unsworth, a British cave diver who helped rescue a boys' soccer team trapped in a Thailand cave.
'Maybe it costs a life by exposing someone to bullies. Maybe someone dies in a terrorist attack coordinated on our tools. And still we connect people.'