When 98% of most shoppers fail to complete the checkout, here's how just a 2% lift in ecommerce conversions can add more than $72,000 in new revenue and drive higher profits for your business.
Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
The iconic brand, which previously only sold directly through its stores or e-commerce platform, is exploring new options to reach its potential consumers.
Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
If your business site isn't broadly accessible by users with disabilities, you aren't just missing out on revenue, but also exposing yourself to potential legal trouble.