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The least you could do is follow them back.

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.

It's still in beta testing, but this new feature could be a nice boon for your ecommerce business.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.

Instagram marketing can help you scale your brand quickly, and these tools can help you do that.

Zoë Foster Blake, founder of Go-To Skincare, shares how she juggles her myriad of projects.

The actress, author and television host shared her thoughts on social media, impostor syndrome and success in an exclusive interview.

Ensure your content gets seen -- even when social media is going haywire.

Social media is a tool you use. Your website and your email list are assets you own.

The former PR agency founder gives her best advice to take your social media passion and create products that resonate.

One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.

The plant-based restaurateur behind By Chloe has been taking the health food world by storm for a decade and opened up a new pop-up with celebrity chef Tom Colicchio this week. Within days, she'd entered into a new lawsuit against the owner of By Chloe.

Users are being forced into a sensationalized 'publishing media' environment. Is it any surprise that Facebook's viewership has declined?

The lifestyle brand founder, author and host gave us her advice about social media and creating tangible brand experiences.

It will help users raise money for non-profits and good causes.

Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page.

Give it a shot, but there are more effective ways to increase your following.

How passion and drive helped this social media megastar build a global brand.

Look to your entire team to make this a success.

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.

The creator has been revealed as a London advertising agency executive.