International Business | Page 10

Marketing

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Building a Business

How to Do Business in China

The author of 'Selling to China' offers advice for American entrepreneurs eager to do business in China, the world's second-largest economy.