Business Accounting
Should You License Your Product?
An expert breaks down the good and the bad of licensing to help you decide.
By Joe Worth
Licensing | Page 2
Building a Business
Inventing a Small Improvement to an Existing Idea Is All It Takes
By Stephen Key
Thought Leaders
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Online Presence
5 High-Powered Animal Celebrities Who Earn More Than You Do
In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
By Laura Entis
Building a Business
Playboy CEO: Nudity Could Completely Vanish From the Brand
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Marketing
5 Tips for Creatives to Profitably License Their Work
Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
By Kedma Ough
Building a Business
4 Questions You Must Think Critically About Before Starting a Business
Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
By Stephen Key
Building a Business
The 10 Most Common Brand Licensing Mistakes
Licensing is a potentially lucrative path for product development and marketing but also a complex, often fraught, partnership.
Business Legal
Great-Grandchildren of ‘Aunt Jemima’ File $2 Billion Suit Against Quaker Oats
The heirs of Anna Short Harrington -- the second-ever woman to serve as the face of the Aunt Jemima breakfast brand -- are alleging 60 years of unpaid royalties in a brand new lawsuit.
By Geoff Weiss
Building a Business
To Build a Great Licensing Partnership, Discuss Expectations Early
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Tech
Smoke and Mirrors: Why We Aren’t Seeing More Digital Zombies Like Michael Jackson
The King of Pop's digitized performance at the Billboard Music Awards gave the world a glimpse into a captivating technology that faces serious hurdles, inside and out.
Marketing
How Landing a Brand Licensing Deal Can Boost Manufacturers
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Thought Leaders
3 Pitfalls to Avoid in Licensing Agreements
Of course your lawyer has to review your licensing contract but make certain you know what the lawyer may not.
Building a Business
Brand Licensing Provides More Outlets for Profit and Exposure
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Building a Business
The 3 Building Blocks Every Successful Product Shares
Use the 'Perfect Product Pyramid' to turn your ideas into success.
Building a Business
The Legal Side of Owning a Bar
Find out what type of paperwork you need to file and the laws you have to follow to keep your bar on the right side of the law.
Building a Business
Inventing Can Be Fun, and Profitable. Here’s How to Get Started.
Take your idea from a thought to product in five steps.
By Stephen Key
Building a Business
Oh Snap! Getty Images Makes Photos Free for Noncommerical Use
Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
By Laura Entis
Building a Business
Despite Long, Litigious Past, Samsung and Google Announce 10 Year Cross-Licensing Agreement
The agreement comes after years of patent disputes over smartphones and tablets.
Business Ideas
Inventing Made Easy: Go Straight to the (Crowd)Source
These companies provide an avenue to bring your ideas to the marketplace with little cost to you.
Building a Business
Vimeo Wants to License and Fund Your Movie
Video-sharing website Vimeo has launched a $500,000 project to license and distribute crowdfunded films.
By Nina Zipkin
Building a Business
Why Licensing is the Best Way to Get Your Product on Store Shelves
Finding a company to manufacture and market your wares can be a shortcut into major retailers.
Building a Business
Spotify to Musicians: Don’t Hate On Us
The streaming music service is determined to convince artists, both big and small, that streaming can be a real money maker.
Business Ideas
3 Things You Need to Know About Launching a Product Business
Coming up with a great product idea doesn't necessarily mean you need to launch a business around it. Here are three things you need to know before taking that leap.
Building a Business
What You Need to Know About Music Licensing for Your Business
Four need-to-know tips for businesses that play music.