Here's How to Calculate What's Working When You're Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
6 Key Variables You Must Track in Your Marketing Campaigns
A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
4 Ways to Use Industry Trends to Legitimize Your Growing Business
You have to work to predict trends that will help you evolve in what you do.
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money
If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
What the Cubs Can Teach Business About Winning With Rookies
The Cubs, last in the World Series when Teddy Roosevelt was president, have become contenders by valuing performance above experience.
3 Reasons You Should Kick That Annual Review Tradition to the Curb
How rethinking the review process can significantly improve employee engagement and performance.
6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results
Deep metrics and a focus on customer engagement are the keys for building solid, sustainable growth and industry leadership.