There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Big Brother is watching you, but you don't have to take it lying down. Don these stealthy countersurveillance frocks and styles to fool the all-seeing eye.
People become squeamish about the idea of user information being analyzed so as to target, retarget and market to them. Sellers can handle this situation with care.
The former fugitive and computer antivirus software tycoon warned that, by letting the Googles of the world intrude on our privacy, we are giving up our freedom as human beings.
In response to questions raised by EU data protection agencies, Google published a point-by-point response explaining how it is currently processing the 91,000 removal requests it has already received.
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
'We never meant to upset you,' said Facebook's Sheryl Sandberg in an apology that failed to acknowledge the polarizing content of the experiment itself.
'The fact that technology now allows an individual to carry such information in his hand does not make the information any less worthy of the protection for which [America's] founders fought.'
The company's first ever 'Law Enforcement Disclosure' report details how government agencies are tapping customer lines to listen in on and record phone conversations.
"If I hear one more freshman tell me how much they love Kappa Sigma," wrote Snapchat's 23-year-old founder (in one of his milder moments), "I'll probably get so excited I'll punch them in the face."