True leadership is about more than just short-term profits — it's about leading with purpose, clarity and self-awareness. Superstar CEOs like Satya Nadella and John Mackey are demonstrating that conscious leadership is critical to success in today's marketplace.
Now that we are in the Christmas season and approaching the end of another year, it is a good time to reflect on the past and prepare for the future. But as you plan your future, it would also be helpful to consider your purpose.
Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.