Small Business Saturday: Page 2

Thought Leaders

Entrepreneurs, Ready to Capitalize on Small Business Saturday?

Here are four strategies to help owners prepare for this special shopping day.

Marketing

Shoppers Spend $5.5 Billion on Small Business Saturday

Small-business owners say Black Friday and Cyber Monday did little for their bottom line, but Thanksgiving weekend sales still came in slightly better than expected.

Growing a Business

Why Supporting Small Business Saturday This Year Is Important (Opinion)

With Hurricane Sandy's impact on small businesses on the East Coast, it's more important than ever to shop locally.

Franchise

Should Franchisees Participate in Small Business Saturday?

A franchise advocate is lobbying American Express to allow franchisees from small outfits to take part in its holiday marketing campaign designed to promote independently-owned enterprises.

Social Media

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.

Marketing

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.