AI didn't take agency jobs. It took the busywork. Now it's coming for the operational layer — and the agencies paying attention are already getting ahead.
When teams understand the path users take and how that path feels, they can design sites that do more than function. They create experiences that feel clear, natural and trustworthy.
I work with thousands of companies transforming their workforce with AI. The ones succeeding are taking decisive steps to bring HR, IT and finance together and drive real change.
While new technologies often attract attention by making systems easier to see and interact with, real disruption only occurs when the underlying incentives of an industry begin to change.
Companies are experiencing the rise of the quiet AI workforce — employees who are actively using AI to be more productive and effective, but doing so under the radar.