As iPhone sales declined for the second straight quarter, Cook peeled back the curtain ever so slightly on its work in artificial intelligence and augmented reality.
While the numbers in India suggest huge potential -- fewer than two in every 10 of the country's 1.3 billion people have a smartphone -- the world's fastest growing major market operates differently to other markets where Apple has enjoyed stellar growth and high margins.
'China has set a clear precedent with nearly every other tech company that operating in the country comes with certain strings attached,' analyst says.
The iPhone maker is set to announce plans to expand its Indian software development center and build an accelerator program for local startups, sources say.
Salesforce came in and pushed the governor of Georgia up against a wall over a anti-gay legislation, and this week, Apple, Google and Facebook are among the companies putting serious pressure on North Carolina's governor over anti-transgender laws.