Do you produce enough video content to keep your company on your audience's radar? If not, you could struggle as video becomes more important in the next three years.
Kyle Finn Dempsey's feed is a love letter to the northeast, brimming with homey log cabins, aerial shots of changing leaves and classic vehicles driving along snow-lined roads.
Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.