As content has become the currency of the modern sales professional, there's a content format that's proving incredibly valuable for those who want to stand out.
Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
You've probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.