Marketing
How You Can Take Advantage of the Online Video Trend
Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
By Derek Newton
Video Marketing | Page 9
Online Presence
5 Common YouTube Advertising Mistakes
If harnessed correctly, ads on the video network can become one of the top growth channels for your business.
By Eric Siu
Marketing
3 Secrets to Online Video Success
When it comes to online video success, you need to know how to get your video seen by the people who will publicize it further.
Marketing
How to Create a Successful DIY Video on a Budget
This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.
Marketing
The 4 Essentials of Video Content Marketing Success
Video has become the essential marketing tool with rich rewards for brands that get it right.
Building a Business
5 Big Ways to Make Your Micro-Video Stand Out
Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.
By Nate Birt
Building a Business
Here’s a New Way to Deal With Angry Online Customers
This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.
Building a Business
Here Is How to Get Your Branded Video Watched
For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
By Nate Birt
Marketing
4 Tips for Hiring a Great Video Production Company
With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.
Online Presence
Nike’s Instagram Videos Have Helped Boost Following by Over 200 Percent
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
By Geoff Weiss
Marketing
5 Secrets to Succeed at Video Advertising
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
By Alex Debelov
Marketing
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video is a medium for storytelling first, marketing second.
Building a Business
How to Effectively Use Advertising in Online Videos
With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
By Nate Birt
Building a Business
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Online Presence
3 Strategies to Unlock YouTube’s Potential in 2015
With a billion people watching, the necessity of a plan for the network is clear.
By Dave Rosner
Building a Business
Verizon CEO: No ‘Significant’ Talks to Buy AOL
Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
By CNBC
Building a Business
Not All Viral Videos Are Good Content Marketing
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
By Sarah Austin
Marketing
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
By James Briggs
Marketing
How You Can Embrace the Holy Grail of Online Marketing
Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Online Presence
The Best Brand Uses of Instagram’s Cool Time-Lapse Video App
Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
By Sujan Patel
Building a Business
How Using the Cloud Can Help Make Video Production a Snap
With cloud computing taking over how we do business, video teams should also be utilizing this online network to simplify production.
By Nick Vaka
Building a Business
Determining the Right Kind of Video for Your Message
As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
By Nick Vaka
Building a Business
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This…For, Like, a Whole Minute
This cheeky Canadian advertising agency really knows how to prioritize.
Business News
Net Neutrality Is Essential to Growing Your Business and Brand
Video has emerged as a marketing mainstay of Internet business but unaffordable "fast lanes'' would tilt the playing field against emerging companies.
By Eric Hoffert
Marketing
A Checklist of 8 Best Practices for Successful Video Campaigns
There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Building a Business
Land on a TV Producer’s Radar With These 5 Tips
Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
Building a Business
Ignore Video and Miss Out on 69 Percent of Mobile Traffic
In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
By Eric Siu