Marketing
6 Ways to Use Video to Sell New-Product Concepts
The trick is to show the benefit of your idea without disclosing exactly how it works.
By Stephen Key
Video Marketing | Page 7
Marketing
Why You Need to Start Video Marketing Now
The trend is clear: Video in myriad forms is the future of communications. Get your business out ahead of the curve.
By Sam Oh
Tech
Loosen Up! Here Are 6 Ways to Get More Comfortable on Camera.
Time is limited, and attention spans are short. Make a smart move, and use video to capture your audience and tell your story.
By Tami Brehse
Online Presence
5 Steps You Should Take to Prepare for Facebook’s ‘All Video’ Future
What should your brand do when 'Wordless Wednesday' is every day? It'll be here sooner that you expect.
Marketing
How Your Business Can Capitalize on Facebook Live
When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
By Eric Siu
Online Presence
Why This Startup That Raised $1 Million Stopped at a High School Before Releasing Its App
The new version of the Wheel Video app launches in the app store today, but it's first group of beta users were teenagers in Oklahoma.
Building a Business
Leverage the Undeniable Power of Video Marketing on All Platforms
The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
By Lesya Liu
Building a Business
5 Simple Video Editor Apps That Will Make Your Content Shine
Stay relevant in today's marketing landscape by using these apps to create sleek videos for your business.
Online Presence
Get Ready: Video Ads Are Coming to Pinterest
Rumor has it, video is coming to Pinterest! This shows how serious they are about becoming a major marketing platform for B2C businesses.
By Aaron Agius
Marketing
Let Customers Get to Know You With Video
Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
By Walter Chen
Marketing
7 Keys to Producing a High-Converting ‘Explainer’ Video
Want to be the Steven Spielberg of video? Check out these tips.
Building a Business
Want People to Pay Attention to Your Ads? Make them Personal.
A new study found that customers responded better to contextual advertisements.
By Nina Zipkin
Online Presence
Why Facebook Says Your Video Ads Should Be Silent
The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Building a Business
Video Marketing: How to Stretch Your Dollars
Here are a few tips on how to shoot a quality video with just a smartphone.
Marketing
New Feature Enables Etsy Sellers to Shoot and Edit Product Videos From Smartphones
Called Shop Videos, the new editing program within the Sell on Etsy mobile app aims to help 1.5 million sellers on the crafty ecommerce platform tell their stories visually.
Marketing
What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.
Here are four fast ways to truly understand your audience using this great video tool.
Business News
5 Tips for a Successful Video Interview
From choosing the best location to testing hardware, here are a things you should do to ensure your interview is memorable.
Marketing
The 5 Most Innovative Trends in Ecommerce to Watch for in 2016
Ever hear of contextual shopping? It's coming to a website near yours.
By Thomas Smale
Building a Business
A Simple Guide to Help You Get Started With Video Content
If you find yourself intimidated by the concept of creating video content, you're not alone.
By Matt Aunger
Marketing
Building a Can’t-Miss Video Advertising Campaign for 2016
A hundred million Internet users watch online videos each day. If you're not investing in video marketing, you're behind the eight ball.
By Jason Parks
Tech
These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo
Walk a mile in these shoes and everyone will be staring at your fancy feet.
Online Presence
Why Vine Is Losing Its Luster in the Eyes of the World’s Biggest Brands
Can content that lasts a mere six seconds become a sustainable format for marketers?
By Geoff Weiss
Business News
Do Your YouTube Videos Suck? Make Them High-Quality Using These 4 Simple Tips.
Inexpensive microphones and lighting techniques will make a world of difference -- and boost your views and sales.
Marketing
5 Tips for Selecting the Ideal Music for Your Marketing Video
Matching the song that best fits your video amplifies your message and makes far more memorable.
Building a Business
How to Easily Create Valuable, Meaningful Video Content
If you find yourself intimidated by the concept of creating video content, you're not alone.
By Matt Aunger
Building a Business
How to Thrive in the Live Streaming Revolution
Get set for live streaming, with its gaffes, raw emotions and real people bumbling their way through real situations.
By Andrew Reid
Online Presence
Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?
Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.
By Geoff Weiss