Having a fancy website does not guarantee your business will be successful. Ensuring that you have a strong digital infrastructure and an SEO-optimized approach does.
Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it down into several sub-metrics.
A design company created test sites full of super-annoying issues, such as slow load times, auto-play music, and pop-ups, then measured how much each increased people's blood pressure.