Yahoo!

Starting a Business

3 Top Strategies for Attracting Visitors to Your Website

Problem: You've built your website, but no one has come. Here are some strategies for getting eyeballs on your site.
Acquisitions

Microsoft Is Buying Startups People Love. Yahoo? Not So Much.

Satya Nadella's recent acquisition strategy-Accompli, now Sunrise-takes a different tack than the one practiced by Marissa Mayer.
Yahoo!

Yahoo to Spin Off Alibaba Stake Into New Company

The tax-free spinoff is a response to shareholder pressure.
Yahoo!

Shareholder Tells Yahoo: Stop the Large-Scale Acquisitions

Starboard Value said that if Yahoo pursues its rumored purchase of Scripps Networks, it would indicate that a 'significant leadership change' is required at the tech giant.
Leadership

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.
Mergers

Activist Investor Urging Yahoo and AOL Merger Discloses Stakes in Both Companies

It claims a merger could create up to $1 billion in 'synergies.'
Advertising

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
Yahoo!

What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll

BrightRoll is a good company, but Yahoo could buy its competition for less money.
Mergers and Acquisitions

Some Unhappy Yahoo Investors Are Asking AOL for a Rescue

Should a combined Yahoo and AOL be led by Tim Armstrong?
Acquisitions

How Yahoo Can Buy the Best Startups, Without Google Getting in the Way

Yahoo can beat out its largest rivals for hot startups, but only if it gives Marissa Mayer more freedom.
Video

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Investors

Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks

Mayer is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.
Mergers and Acquisitions

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Cost Cutting

Yahoo Expected to Outline Cost-Cutting Efforts

CEO Marissa Mayer will also give details of how the company is evaluating possible acquisitions as it faces pressure from an activist investor.
Top Business Leaders

The Transformative Leadership Styles of 3 Top Female CEOs

For the first time, women have taken the reins of some of the world's largest corporations. The challenges they face are anything but new.