Baby Boomers: Page 6

Thought Leaders

Many Baby Boomers Are Choosing Entrepreneurship Instead of Retiring

Whether it's because retirement is boring or unaffordable, the boomer generation is embracing business ownership.

Starting a Business

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own.

Growing a Business

5 Ways to Improve Customer Service for Seniors

Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.

Innovation

What Millennials Want in a Workplace Really Isn't So Crazy After All

A new study from IBM posits that the generations are more similar that we might think.

Leadership

Is the Notion of a 'Good Work Ethic' Generationally Biased?

Perhaps you've heard complaints by seasoned managers that sounded like millennial bashing. Now a psychologist gives his reasoned reply.

Thought Leaders

Age and Experience Don't Matter. Mindset Does.

With four generations soon to work under the same roof, conflict is expected. But we should remember to focus on the individual.

Employee Experience & Recruiting

What to Expect From Gen-X and Millennial Employees

An baby boomer's guide to managing younger generations.

Growing a Business

How to Bridge the Communications Gender Gap -- From Both Sides

When differences crop up between newbies and workplace vets, this can lead to a disconnect in the office. Here's how to gracefully resolve them.

Growing a Business

7 Ways to Bridge the Boomer-Millennial Gap

Managers might encourage more intergenerational cooperation by trying some of these activities.

Growing a Business

4 Things Older Entrepreneurs Must do to Stay in the Game

Your future is bleak if you can't share your wisdom in a tweet.

Marketing

5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare

As technology becomes integral to shopping, gearing up for the busy season requires retailers to do more than string Christmas lights.

Thought Leaders

Baby Boomers, Who Are More Successful as Entrepreneurs, Are Great Startup Assets

The generation born between 1945 and 1964 could give a startup some needed expertise and credibility. Here are five roles they can easily fit into.

Health & Wellness

Leading Scientists Question 'Brain Games' Effectiveness, Call for More Research

Companies like Luminosity that are making 'brain games' are capitalizing on older individuals' fears of cognitive decline by making 'exaggerated and misleading claims' unfounded in scientific evidence, they contend.

Innovation

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.

Culture

Nurturing Healthy Company Culture Can Yield Unpredictable Benefits

Only an enthusiastic, inspired team will build a truly great company.