Open-source intelligence is a tool that provides organizations with a powerful vantage point to identify potential risks, track critical trends, and monitor competitor activities.
When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it.
There are various solutions for analyzing your competitors, but these five steps will help you use a social listening tool to the best of your ability.
In a world stymied by a melee of advertising from deep-pocketed corporations and products auditioning for our limited and desensitized attention span, it's more than differentiation that will unlock customers' wallets.
Competitive intelligence is about understanding your client or competitor's needs and desires while identifying opportunities and threats. It's about knowing what will make your business successful in the long run.
It can be tempting for entrepreneurs to think their brand is so niche that they have no competitors, but it's more likely they're not thinking big enough.
Kevin Lee and Kevin Chanthasiriphan were raised with a set of values that, in many ways, directly conflict with those in the startup space -- but they're using that to their advantage and taking noodle brand Immi to the next level.
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?