digital advertising

Ads on podcasts and audio platforms prove to be more effective with the audience

After confinement, audio formats became highly relevant in the daily lives of thousands of people.

The Good, the Bad and the Ugly of Paid Ads

Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.

This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?

Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.

Jessica Wong

Free On-Demand Webinar: How to Run Facebook Ads on a Budget

Join Amanda Robinson, Facebook Ads expert, as she discusses the 4 components of Facebook ads to help you build momentum in your business.

Where Franchisors are Headed in the Marketing World

People are wondering whether pay-per-click advertising is dying out.

Jeff Cheatham

How Targeted Programmatic Display Can Help Grow Your Business

Digital awareness, particularly in marketing, has become essential, and with programmatic display advertising, you can reach potential customers much more efficiently.

Jessica Wong

What 2021 M&A Deals Tell Us about the Future of Online Advertising

While the rapid market capitalization dynamic isn't new in digital advertising, the reasons why it's happening have changed. What does it mean for the industry's future?

What Will Digital-Video Advertising Look Like in 5 Years?

Video has been driving the global digital-advertising industry, and that will continue into 2026 -- with some changes. Here's what you need to know.

Free Webinar | April 27: The Power of Personalized Ads

Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.

Free Webinar | March 30: How Ads Connect People With Good Ideas

Explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.

There is No Need to Be Everywhere -- So Stop Trying

Scarcity and exclusivity will become increasingly important for digital/social advertising.

Brendan Gahan