digital advertising: Page 2

Social Media

There is No Need to Be Everywhere -- So Stop Trying

Scarcity and exclusivity will become increasingly important for digital/social advertising.

Business News

Facebook and Google Allegedly Cut a Deal That Reduced Ad Competition

It hurts their chances of surviving antitrust cases.

Marketing

The 5 Steps to Selecting the Best Advertising Agency for Your Business

All agencies are not created equal, and it can be a daunting process to sort through the thousands of agencies out there. This post will help you laser-focus into the best agency for your business.

Technology

Digital Ad Transparency Through Programmatic Means

The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media

Marketing

The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign

Love it or hate it, Facebook still brings in 40 percent of annual digital display advertising revenue.

News and Trends

Social Media Tops Digital Advertising With 28% Share: DAN Report

The total Indian digital advertising industry spending stood at INR 13,683 crore at the end of 2019, a 26 per cent jump from INR 10,859 crore in 2018

Marketing

How to Reach Millions of Europeans With Creative Advertising

Step up your advertising game to stay competitive.

Marketing

Learn Digital Advertising Essentials and Stay Ahead of the Game

Become an expert with Google Ads, YouTube Ads, and LinkedIn Advertising.

Marketing

How SMEs And Startups With Leaner Budgets Can Make Use Of Digital Out-Of-Home Advertising

Dubai's LifeOnScreen has introduced the first self-service marketplace of screen-providers and advertisers, connecting digital billboards and advertisers on one single platform.

Marketing

5 Crucial Ingredients of a Successful B2B Digital Marketing Strategy

Digital marketing represents huge potential for the B2B space to expand your client base and grow your business

Growing a Business

How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail

Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.

Marketing

Everything You Need to Know About the 5 Changes Roiling Digital Advertising

Invest in video, understand your audience and research the channels they use.

Social Media

#8 Reasons Your Business Needs Digital Marketing Services

Churning out fantastic products without backing them up with massive awareness is like winking in the dark.

Social Media

An SME's Guide to Leveraging Online Tools and Services For Digital Marketing

A strong online presence for any ambitious business today is no longer an option but a critical necessity.

Technology

Busting #4 Biggest Myths of Mobile Advertising

There are still several other misconceptions that prevent brand owners from increasing their budget for mobile advertising