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Email Marketing

Sales Strategies

This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

With little more than a subject line and a body, I was able to establish rapport, build a client base and generate revenue for my company.
Personalization

2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?
Online Marketing

The Only Online Marketing Metric That Actually Matters

Why likes, follows and shares simply aren't enough to drive sales.
Marketing

4 Ways to Get Big Marketing Results on a Starter Budget

Learning what works when you have little money will make you unstoppable after you have some bucks to spend.
Nonprofits

Upgrade Your Email Game to Convert One-Time Donors to Recurring Supporters

Most nonprofits aren't taking full advantage of one of the most powerful (and cost-efficient) tools in their fundraising playbook.
Sustainability

Saving the Earth, One Email at a Time

Traditional marketing practices tend to use a lot of paper. This Earth Day, consider how you can make operations more sustainable with digital communications.
Email Marketing

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Without a good subject line, the content of the email doesn't matter.
Email Marketing

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.
E-commerce

6 Easy Tips to Instantly Save Money on Your Ecommerce Strategy

Know those ads that follow you around after you've looked at shoes? You need those. (The ads and the shoes.)
Content Marketing

Here's What 2016 Taught Us About Content Marketing and SEO

Success as an internet marketer requires constant appraisal of trends and vigilance for what isn't working any longer.
Email Marketing

3 Cold Email Strategies With High Response Rates

The two most important things to keep in mind when it comes to cold email: persistence and personalization.
Email Marketing

5 Secrets to Writing Sales Emails That Prospects Will Reply To

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name c...
Email Marketing

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.