Entertainment

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

Jason Falls

· 7 min read

How Danity Kane Alum Shannon Bex and Her Branding-Guru Brother Created a Dynamic Platform to Stream Children's Books

The former pop star and her co-conspirators shared a passion for bridging the gap between physical kids books and the online world. The result is Vooks, and it could be a model for literacy in the digital age.

Kenny Herzog

· 12 min read

4 Secrets of Becoming a "Presentainer" Who Grabs an Audience's Attention

Don't just teach your audience about your product or services. Entertain them.

Dan S. Kennedy

· 6 min read

What 'Bridgerton' Can Teach Marketers About Today's Consumers

The bodice-ripping Netflix hit's themes are, in fact, timeless.

Elyssa Seidman

· 6 min read

'Godzilla vs. Kong' Destroys Box Office, Signals Return of Movie Theater Business

The blockbuster monsterverse crossover took in $48.5 million over the holiday weekend, for a $10,509-per-screen average.

Kenny Herzog

· 2 min read

The Hero's Journey Is Your Path to Winning Over Customers for Life

The same formula that worked for 'Star Wars' and 'Harry Potter' can work for you, too.

Ian Khan

· 4 min read

Charlotte Flair's 5 Lessons for Women Who Want to Change the Game

The multi-time WWE champion shares exclusive insights to help women in any business excel.

Julie 'Juju' Christopher

· 4 min read

Jack Dorsey Explains Why Square Just Bought a Majority Stake in Tidal

The financial company founded by Twitter's CEO takes control of Jay-Z's music streaming service.

Matthew Humphries

· 3 min read

Comedian Mary Lynn Rajskub Just Made Something Awesome in Her Garage

The pioneering comedian you know from 'Mr. Show with Bob and David,' 'Always Sunny in Philadelphia' and '24' discusses her new special 'Mary Lynn Rajskub: Live From the Pandemic.'

Dan Bova

· 1 min read

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Jason Falls

· 11 min read

These Guys Produced the Super Bowl Pre-Show Everyone Will Be Talking About

Medium Rare's Joe Silberzweig and Adam Richman, the duo behind last summer's Shaq vs. Gronk, is going all in for the Big Game with celebrity-fueled Shaq Bowl event.

Kenny Herzog

· 8 min read