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Finance

How to Spread the Word About Your Crowdfunding Campaign

Crowdfunding is not a 'set it and forget it' proposition. Running a successful campaign requires being fearless in getting out and spreading the word about your venture.
Finance

How to Market Your Crowdfunding Campaign

You need a crowd to fund your idea. Here are the sources you should tap to spread the word about your crowdfunding campaign.
Finance

How to Set a Crowdfunding Goal

It's very likely you'll need more money than you think to fund your business idea. Here's how to determine an amount that's not too high and not too low, but one that's just right.
Finance

They Raised $1 Million and All I Got Was This Lousy T-Shirt

Offering rewards -- iPad cases, dinner with the founders -- helps attract people interested in funding a new business. Here's a guide to fund-raising giveaways.
Crowdfunding

10 Top Crowdfunding Websites

A look at the crowdfunding sites with the best track records that can be used to fund businesses.
Marketing

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
Finance

Your Top 5 Crowdfunding Questions Answered

A crowdfunding expert answers the most frequently asked questions about this new way of raising startup funds for your business.
Finance

What You Need to Know About the New Equity-Crowdfunding Model

Entrepreneurs who list on equity-crowdfunding platforms will have an opportunity to raise serious capital. Learn how to manage new expectations, responsibilities and obligations to regulators and shar...
Marketing

How to Turn Haters Into Raging Fans

Who says politics, religion or a controversial subject should be off limits for business owners? Find out why picking a fight can help power sales.
Starting a Business

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
Starting a Business

How to Navigate Wholesale Merchandise Markets as a New Retailer

The best place to purchase stock for your retail store is most likely at regional market centers. Find out how to work these wholesale showrooms.
Marketing

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.
Marketing

Why Teamwork Should Be Your No. 1 Sales Tool

Having your sales team and customers work together is important to your selling strategy. Here's how one company did this successfully.
Finance

Negotiating Secrets: How to Convince Creditors Not to Ruin Your Credit Score

Not everything in your credit history has to show up on your credit report. Here's how to convince your creditors to remove or modify negative information.
Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.