Entrepreneurship and medicine may seem like divergent paths, but integrating entrepreneurial skills into medicine can lead to innovative solutions and professional fulfillment.
The biotechnology company, Grail, said a software issue caused one of its vendors to accidentally send nearly 400 letters mistakenly telling patients they have cancer.
Despite their main products being drugs, pharma companies are driven by the power of data and AI, which helps them prove their value in treating and eradicating diseases.
How can a provider increase levels of trust in AI from patients? What are the ethical concerns that startups have to consider and address in their marketing communication? Find the answers in this article.
As part of telehealth, mHealth can improve the healthcare system by increasing access to care, improving communication and saving money for patients and providers.
From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here's how.
While Amazon has the potential to establish a healthcare ecosystem with numerous stakeholders under its belt, here's how this system, if successful, might impact the customers, providers and entrepreneurs — both positively and negatively.
While bigger industry peers get more attention, large-cap managed-care provider Molina shows better price strength as well as solid earnings and revenue growth.
By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer's needs.
Run your own healthcare business? Following a few best practices can help improve visibility, reach more patients and set your brand apart from the competition.