Hispanic

Business News

Winning Strategies Behind Effective Hispanic Heritage Month Campaigns

Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.

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3 Ways to Market to Hispanic Consumers This Holiday Season

Here's how businesses can properly market to the Hispanic community while potentially creating lifelong customer loyalty.

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5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

The Hispanic community needs brands to serve as advocates during Hispanic Heritage Month and year-round. Here are five ways brands can celebrate using social media.

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How One Entrepreneur Is Attempting to Revolutionize the Mexican Food Industry -- And Change the World -- Using One Unexpected Ingredient

Here are three lessons Hector Saldívar has learned on his journey to bring the bold flavors of his Mexican home straight into our kitchens.

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U.S. Hispanic Consumers: A Demographic Revolution in the Corporate World

COVID-19 taught us the importance of proper planning, market research and, most importantly, having a deeper understanding of the consumers we serve.

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Serving a Targeted Audience Led to Big Success for this Franchisor

Rafael Alvarez spent three decades building a tax-preparation franchise trusted by the Latino community. Now he's preparing for rapid growth and national expansion.

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3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers

Attracting Hispanic customers can prove a huge boon for your small business moving forward.

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Perseverance and the Power of Ancestral Strength

Omni Public founder Cesar R. Hernandez is proof that tapping into a rich heritage can work wonders in terms of resilience.

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3 Strategic Pillars to Build Loyalty With a Hispanic Audience

A Dr. Pepper executive reveals the importance of being culturally relevant.

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How to Increase Your Return on Investment With Hispanic Markets

Why you should consider Hispanic customers as a vital part of your future sales strategy.

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How the New Animated Smash, 'CoCo,' Got It Right, in Its Outreach to Latino Audiences

5 lessons for every marketer looking to engage U.S. Latinos -- all 52 million of them.

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4 Important Marketing Insights Gleaned From Sprint's New Campaign

Sprint, long known as the less-expensive-but-good-enough cell phone alternative, is rebranding itself as cosmopolitan and youthful.

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Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

Business News

6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.

Business News

Today's Latinas Hold the Keys to Homeownership in Their Communities

For marketers in any industry, tremendous opportunities lie with becoming a trusted brand marketing to the Latina segment.